“Purpose” is one of three critical dimensions of overall reputation, according to the 2018 Porter Novelli/Cone Purpose Premium Index: How Companies Can Unlock Reputational Gains by Leading with Purpose, released today. ... View More
Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting... View More
Well known as a technology engine — with a global network of 200,000+ startups that has powered a 1000+ innovation/startup competitions and challenges — YouNoodle might not be the first company you think of for advice on corporate sustainability ... View More
Amazon today announced that it will invest $10 million in Closed Loop Fund to support recycling infrastructure in the United States. The investment will increase the availability of curbside recycling for 3 million homes in communities across the cou... View More
Seventh Generation, a leading household and personal care products company and pioneer in the eco-friendly products space, has announced the launch of a new laundry detergent in an effort to modernize the liquid laundry category and drive unnecessary... View More
Natural disasters are becoming a new reality for many Americans. In 2017 alone, 25 million people, or 8 percent of the U.S. population, were affected by a natural disaster — a “historic year,” according to FEMA. More often, corporates are respo... View More
Although developments in the field of artificial intelligence began around the 1950s, its capacities have significantly increased in the recent years. Owing to factors such as the development of faster computers, availability of open-source software ... View More
The milkman is making a come back. In a dozen or so communities around the U.S., dairy trucks sporting happy cows and nostalgic farm scenes are showing up at doorsteps to drop off fresh milk, cream, butter and eggs. Is that a sustainable strategy? An... View More
Rheem® has announced the launch of the new EcoNet® Smart Thermostat, the latest innovation in the company’s EcoNet enabled product line. Designed to optimize the performance of Rheem communicating HVAC and water heating systems, this new thermos... View More
Amazon has launched a new challenge to reward developers of Alexa skills that have a positive impact on the environment, local communities and the world. ... View More
The erosion of trust among consumers – and especially young consumers bucketed as Millennials or Gen Z – is top-of-mind for brands fighting for brand loyalty in a world with the highest youth population in history. ... View More
KnowTheChain has released its second ranking of the top 40 global information and communications technology (ICT) companies on their efforts and disclosure related to eradicating forced labor. ... View More
Today, the Sustainable Brands® team has convened, along with 2,000 members of its global community, for the kick-off of SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. More than 300 influential... View More
Sustainable Brands recently announced final program details for SB’18 Vancouver, running June 4-7 at Vancouver Convention Centre West in Vancouver, British Columbia. Programming this year will take place on the mainstage, through breakout sessions ... View More
Many people assume that tech companies are always competing. But as we celebrate Earth Day this year, we’re feeling grateful for our tech peers. When it comes to the environment, working together allows us to make bigger strides toward our shared s... View More
Indoor gardening kits will likely begin sprouting up at your local Whole Foods Market, thanks to a new partnership with Oakland, CA-based Back to the Roots. What started in 2009 as a dorm room experiment has grown into a mission-driven company with a... View More
Companies including Apple, Google and IKEA earned top spots in a new ranking of the top 20 business leaders calling for more ambitious climate policy across the globe. To make the A-List of Climate Policy Engagement, companies must showcase sectoral ... View More
A lot of pro-environmental messages suggest that people will feel guilty if they don’t make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study from Princeton University finds that highlighting the pri... View More
The more mature you get, the more you start to understand that the little, normal things you do and the routines you follow make a big impact over time. Leave the water running while you’re brushing your teeth, and you’re wasting up to 200 gallon... View More
Imagine a drone, hovering high above your home. A package is released from its clutches and gently drifts to the ground, aided by a parachute. And just like that, the package you ordered only 30 minutes ago is delivered to your yard. The scenario sou... View More