Making a strong business case for sustainability is now more important than ever - are you and your organization effective enough?
Demonstrating the ROI of sustainability has been a long-standing barrier to action.
Now the sustainability field not only faces challenges getting data, meeting rising expectations, and dealing with increased scrutiny, but it is also being challenged and opposed on an unprecedented scale.
This makes ROI questions deeper and more urgent than ever.
Consider the following key dynamics: Changes in government action mean more uncertainty about the future business environment for sustainability.
Pushback has made commitment and action more costly for many companies, often requiring a bigger ROI.
There is increased skepticism about the say-do gap, since the majority of American consumers generally say they support sustainability but recently voted for politicians who don’t.
And in the midst of all that, many organizations have visibly pulled back or even reversed course.
All in all, it’s not hard to see that showing the ROI of sustainability-driven action has taken on new prominence, quickly becoming even more critical than before.
If any of this hits close to home, you're not alone — and you're exactly who this masterclass series was designed for.
Whether you're working to refine your ROI narrative, secure greater resources, or prove that sustainability matters in a moment of rising doubt, this three-part series will give you the insights and tools to move forward with confidence.
Join us for this timely masterclass series kicking off on May 8th, with follow-up sessions on July 24th and September 11th.
The ROI of Sustainability Part 2: Details Coming Soon
Thursday, July 24, 2025
The ROI of Sustainability Part 3: Details Coming Soon
Thursday, September 11, 2025
Coming Up in the Series:
Parts 2 and 3 of this Masterclass Series will build on the conversation, offering deeper insights and tools to help you strengthen your ROI narrative, grow internal alignment, and drive measurable impact across your organization.
- How to build your ROI argumentation using the Audiences, Information, Messaging (AIM) Model
- Why most of the value of sustainability is submerged (i.e.hidden until you know where to look), and how to surface it and quantify it reliably
- How to be wiser in choosing your assumptions and more deliberate with your language, especially when facing skepticism or hostility
- How to build further credibility as “the messenger” and what that means in different contexts
- How to build alliances and coalitions in both conventional and unconventional ways
- How to respond to tough questions from executives, investors, customers, and other stakeholders
- … and more! Stay tuned.