Porter Novelli

Porter Novelli is a global Purpose communications consultancy born from the idea that the art of communication can advance society. We believe that organizations must find, live and tell their Purpose to thrive. Those companies will motivate action, secure loyalty and encourage advocacy — all in service to healthier bottom lines.

Porter Novelli is tagged in 46 assets. Page 2 of 3.

Article

Organizational Governance Organizational Governance

Just Brands ’21: Where the Rubber Meets the Long, Bumpy Road to Truly Equitable Workplaces

Published on May 10, 2021

About a 24 minute read

At Sustainable Brands’ latest Just Brands event, experts from across the spectrum of business discussed corporate efforts to support diversity, equity, inclusion and justice (DEIJ) issues — and how stakeholders will no longer tolerate a gap betwe... View More

Slides

Fresh Data Insights: Stakeholder Expectations of Just Brands Today Sponsored by Porter Novelli

Published on May 6, 2021

2020 will go down in history as a defining moment and catalyst in the long fight for social justice. For some companies, change had been brewing for years. Yet, for many, 2020 put brands on check – some for the first time. Consumers, employees and ... View More

Video

Fresh Data & Insights: Stakeholder Expectations of Just Brands Today, Sponsored by Porter Novelli

Published on May 6, 2021

Runtime: 44:49

Video

Day One Opening Remarks

Published on May 6, 2021

Runtime: 11:53

This session sets up key questions companies are facing around diversity, equity, inclusion and justice in business.... View More

Article

How Purpose Drives Emotional Action – And What This Means for Brand Leaders

Published on April 13, 2021

About a 4 minute read

One concept continued to resonate with SB Members during the meeting: What better way to change the world than to make responsible consumption more attractive and attainable at scale? ... View More

Article

Organizational Governance Marketing & Communications Organizational Governance

For Those Still Wondering About the Business Case for Purpose …

Published on February 26, 2021

About a 4 minute read

In its latest research to understand consumer expectations of responsible brands, Porter Novelli used social psychology to unpack why consumers prefer Purpose-driven brands — and the importance of strong storytelling to complement sound business st... View More

Article

Marketing & Communications Organizational Governance

Study: No Brand Is Immune to Cancel Culture, But Purpose Helps

Published on February 1, 2021

About a 4 minute read

The explosion and proliferation of social media has given power to the masses to share their opinions about brands — and sway others’ opinions in the process. But 73% of those surveyed said they’re less likely to cancel a purpose-driven brand. ... View More

Article

Community Updates

Porter Novelli Launches Justice, Equity, Diversity and Inclusion (JEDI) Advisory Service Offering in Reponse to Growing Business Imperative

Published on January 19, 2021

About a 1 minute read

Organizations continue to struggle, as nearly half of employees reconsider their current job because they feel their company hasn’t done enough around JEDI ... View More

Article

Organizational Governance Marketing & Communications

2020’s Top 10 Trends in Purpose — and What They Could Mean for You in 2021

Published on December 14, 2020

About a 9 minute read

In the midst of all the unrest and uncertainty, where did we see innovation, progress and possibility in 2020? Porter Novelli analyzed a year’s worth of Purpose-driven news, activities, campaigns and announcements; and distilled our 10 need-to-know... View More

Article

Organizational Governance Marketing & Communications Organizational Governance

Are You Making It Easy for Your Employees to Vote This Election Day?

Published on October 12, 2020

About a 5 minute read

The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3. ... View More

Article

Organizational Governance Circular Economy Organizational Governance

73% of Execs Agree: Companies Must Take Stands on Social Justice Issues

Published on September 18, 2020

About a 4 minute read

But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues. ... View More

Video

CMOs for Good Log In Required

Published on September 15, 2020

Runtime: 48:16

Learn from the leadership lessons, knowledge exchange and insights of prominent marketing executives from some of the world’s best-loved brands. Hear observations on the role of brands as drivers of culture change, how to pivot amidst uncertainty, ... View More

Article

Consumer Behavior Change Marketing & Communications

Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

Published on September 15, 2020

About a 3 minute read

The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19. ... View More

Slides

Porter Novelli Executive Purpose Study Log In Required

Published on September 1, 2020

The overarching takeaway from this research can be distilled into one simple sentiment from business leaders today: Purpose-driven business is smart business.... View More

Article

Organizational Governance Organizational Governance

#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within

Published on August 20, 2020

About a 5 minute read

Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role i... View More

Article

Organizational Governance Marketing & Communications

Research Shows Business Imperative for Authentic Action to Address Social Injustices

Published on June 24, 2020

About a 4 minute read

The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues. ... View More

Article

Circular Economy Organizational Governance

‘Yes, and ...’: A Framework for an Uncertain Future

Published on April 7, 2020

About a 4 minute read

For businesses navigating the coronavirus, prospects are daunting in this liminal space. While many are navigating the current “new normal” well by taking each daily (hourly) change one at a time, some are starting to look past now through the po... View More

Article

Marketing & Communications Collaboration & Co-Creation Organizational Governance

Less Talk, More Action: Brand Leaders Poised for Transformative Change in 2020

Published on December 20, 2019

About a 4 minute read

Among the top 10 issues Porter Novelli identified as trending in 2019, SB Corporate Members were asked to select the one issue or trend they saw most in their work this year. They are not only ready to take action, but feel that progress and change a... View More

Article

Marketing & Communications

Gen Z Believes in Its Own Power to Make Change, But That Companies Must Lead the Way

Published on October 23, 2019

About a 6 minute read

While Gen Zers feel personally responsible to make a difference and 76% believe we will have made headway on important issues in five years’ time, 90% also believe companies must drive action on social and environmental issues. ... View More

Article

Marketing & Communications

Q&A: The Agency Behind the Ice Bucket Challenge Gets Even More Focused on Purpose

Published on September 18, 2019

About a 9 minute read

Purpose-led communications campaigns have skyrocketed, and Porter Novelli has moved in lockstep with this trend — helping clients find, live and tell their purpose. We spoke with CEO Brad MacAfee to hear more about their pivot towards purpose. ... View More

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