Sustainable Brands

Sustainable Brands is the premier global community of brand innovators who are shaping the future of commerce worldwide. Since 2006, our goal has been to inspire, engage, and equip business leaders and practitioners who see social and environmental challenges as an essential driver of brand innovation, value creation, and positive impact.

We Believe:

Brands are uniquely positioned to align business and society on the path to a flourishing future.
Those brands that embrace this challenge will prosper in the 21st century.
Accomplishing this challenge requires a new way of seeing the world - along with a new set of skills, tools, and collaborators.

Webinar: A Conversation with Seth Godin and KoAnn Skrzyniarz

Published on August 27, 2024

Runtime: 48:37

Join us for an exciting and insightful conversation hosted by Sustainable Brands, featuring renowned author and marketing expert, Seth Godin, in conversation with KoAnn Skrzyniarz, the visionary founder of Sustainable Brands. This special event will ... View More

Video

Unlocking the Power of Climate-Labeling: Key Learnings from the SB & HowGood Partnership

Published on July 22, 2024

Runtime: 46:09

Climate labeling demonstrates a clear commitment to carbon reduction. Are you ready to transform your approach to sustainability by driving transparency and awareness? If so, we invite you to join our upcoming webinar, "Unlocking the Power of Climate... View More

Video

Research Insights: Sustainability Claims that Drive Consumer Purchase

Published on April 30, 2024

Runtime: 56:07

Greenwashing and greenhushing and green marketing, oh my! If, when, and how to communicate sustainability in marketing claims continues to be loudly debated, while new buzzwords are coined to describe suspected trends. Quantitative research from NYU ... View More

Article

Consumer Behavior Change

Driving Sustainable Growth Through Brand-Led Culture Change

Published on January 22, 2024

About a 4 minute read

Building a culture of sustainable living can only be achieved when brands and consumers align their efforts and take action together on the most impactful behaviors. ... View More

Video

SB Research Insights: Consumer Intentions and Actions around Sustainable Lifestyles

Published on November 30, 2023

Runtime: 42:26

For the last hundred-plus years, brands have been key drivers of culture and associated social norms through their media influence, visibility on-shelf, and omnipresence in consumers' day-to-day life, affording companies the opportunity and responsib... View More

Video

To Act or Not to Act? Purposeful Brands Face A Wave of Resistance Log In Required

Published on October 18, 2023

Runtime: 59:36

Environmental and DE&I programs are good for the world, good for business, valued by employees and rewarded by consumers. But there is an opposing view that threatens both brands and progress. Over the last year, we’ve seen several brands hit with... View More

Video

Building Stronger Bridges To and Between Regeneration and Positive Local Impact Log In Required

Published on October 16, 2023

Runtime: 26:36

Sustainable Brands Founder & CEO KoAnn Skrzyniarz will be joined by John Fullerton, Regenerative Economics Architect & Founder of the Capital Institute, and Alfa Demmellash, CEO & Co-Founder of Rising Tide Capital, for a conversation unpacking the im... View More

Video

Regenerating Local Log In Required

Published on October 16, 2023

Runtime: 06:23

Sustainable Brands COO, Mike Dupee will kick off the main-stage program by sharing his observations on the state of our collective pursuit of a just and regenerative future. He will give updates on recent noteworthy activities within the global Susta... View More

Video

Workshop: Assessing and Accelerating Your Corporate Sustainability Journey Log In Required

Published on October 16, 2023

Runtime: 37:32

Join cross-functional brand leaders and sustainability practitioners for a hands-on experience charting a path toward brand transformation and regeneration in this dynamic workshop led by Sustainable Brands Center of Excellence experts. Explore the B... View More

Slides

Research Insights Series: Consumer Preferences and Behaviors Log In Required

Published on October 16, 2023

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

Video

Research Insights Series: Consumer Preferences and Behaviors Log In Required

Published on October 16, 2023

Runtime: 1:53:37

Video

Lessons from the Evolution of Personal Footprint Measurements Log In Required

Published on May 24, 2023

Runtime: 1:06:09

This session will summarize consumer insights gained by the providers of carbon, water and plastic footprint measurement tools for individuals. Join for lessons on the ways consumers interact with such tools, what they do with the output they get, an... View More

Video

How global food company, General Mills, is creating a movement of good Log In Required

Published on May 23, 2023

Runtime: 22:59

View Video

Video

Welcome to Brand-Led Culture Change 2023 Log In Required

Published on May 22, 2023

Runtime: 09:18

View Video

Video

Research Insights Series: Consumer Preferences and Behaviors Log In Required

Published on May 22, 2023

Runtime: 16:07

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a great opportunity for... View More

Video