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Assets About Brand Strategy

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Article
From Niche to New Normal: Scorecards Enabling Holistic Shifts to Sustainable Product Portfolios

Shifting an entire product portfolio to align with an ambitious sustainability strategy is no small feat. Even those considered leaders in corporate sustainability are still refining their approach. This session on day two of SB'17 Copenhagen explore... View More

Article
REI Co-op to close all stores on Black Friday for the third year of #OptOutside

For the third year running, REI Co-op, the nation’s largest consumer co-op and specialty outdoor retailer, has announced that it will close its 151 stores on Black Friday, process no online sales and pay all 12,000 employees to #OptOutside with fam... View More

Article
DONG Energy name change to Ørsted now in effect

At the extraordinary general meeting today, it was decided to change the company's name from DONG Energy A/S to Ørsted A/S. Thomas Thune Andersen, Chairman of the Board of Directors, Ørsted, says: "I'm delighted that the shareholders clearly s... View More

Article
Timberland Creates New Corporate Hiring Initiative to Recruit National Service Alumni

Today, outdoor lifestyle brand Timberland announced a new commitment to further the brand’s longstanding history and dedication to service. Starting in October, any verified alumni of AmeriCorps or Peace Corps who apply for corporate job opportunit... View More

Article
Giving business a leg up for effective water stewardship

“To sustain their business, companies need to better understand the costs and opportunities of effective water resource management”, stresses Quantis water expert Jean-Baptiste Bayart. Ahead of the AWS Global Water Stewardship Forum, Quantis s... View More

Article
Transparency Clearly Benefits Everyone

Too much information? It depends on the circumstances… No doubt, listening to the deeply intimate confessions of a stranger can make people uncomfortable. But when it comes to corporations, getting all the facts and details is never too much – it... View More

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Ford Motor Company Recognized as Global Leader in Sustainable Water and Climate Change Efforts

Ford Motor Company is honored to again receive an “A” grade for its water conservation efforts from CDP, the international not-for-profit that drives sustainable economies. The company also received an “A-” grade for its climate change effort... View More

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Nestlé Seen As ‘Global Leader’ in Tackling Climate Change

Nestlé has been recognized as a global leader for its response to climate change, again earning a place in the annual CDP Climate A List. Nestlé is among just 5 percent of participating companies to be featured on the 2017 Climate A List, compiled ... View More

Article
GM Earns Global Leadership in Water Conservation

Managing company water in a sustainable way can drive both business and community value. CDP, a nonprofit global environmental disclosure platform, listed GM on its Water A-List for effective water management practices implemented around the world. C... View More

Article
Visa Launches Foundation With Inaugural Grant to Women’s World Banking

Visa (NYSE:V) today marked the launch of the newly-incorporated Visa Foundation, which has been established as part of Visa’s larger social impact strategy that will prioritize the growth of micro and small enterprises around the world, enabling in... View More

Article
Target Just Announced a New Climate Policy and Goals—Take a Closer Look

As organizations around the world team up to combat the effects of climate change, companies like Target have a big role to play. Since we opened our first store back in 1962, we’ve aimed to make our products and operations more sustainable for our... View More

Article
Liverpool FC Comes Under Fire for Controversial Deal with Tibet Water Resources

Liverpool Football Club’s latest sponsorship deal, with Tibet Water Resources Limited — a company committing ongoing human rights and environmental atrocities in the region — is a case example of the kind of partnership brands just cannot make ... View More

Article
Dow and WE Launch Partnership to Inspire Innovation from a New Generation of Student Leaders to Solve Global Challenges

Today, DowDuPont Materials Science, the business division of DowDuPont (NYSE: DWDP) to be named Dow, and WE, launched We Are Innovators, a new campaign designed to challenge educators and students to apply chemistry and science to solve global challe... View More

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Nestlé USA commits to higher standards of welfare for broiler chickens by 2024

Nestlé’s purpose is to enhance quality of life and contribute to a healthier future and this extends to the treatment of animals in our supply chain. We are today pledging that by 2024, we will strive to source all of the broiler chickens we use a... View More

Article
The BSA Expands Programs to Welcome Girls

Today, the Boy Scouts of America Board of Directors unanimously approved to welcome girls into its iconic Cub Scout program and to deliver a Scouting program for older girls that will enable them to advance and earn the highest rank of Eagle Scout. T... View More

Article
Ford Refocusing Strategy to Drive Disruption in Auto Industry

Ford has announced a new strategy to investors that will see the auto giant leverage its unique product strengths, trusted brand and global scale to refocus and thrive in an evolving and disruptive period for the auto industry. The shift will include... View More

Article
#BusinessCase: Report Reveals 11:1 ROI for Remanufacturing-Focused Business Models

Earthshine, a consultancy and think tank focused on business and economic transformation, and remanufacturing company Norsk Ombruk have released a new business case white paper demonstrating how remanufacturing within a circular economy can deliver a... View More

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M&S’ Mike Barry: Balance of Science, Emotion Needed to Engage Consumers in Circular Models

For many retailers, circular thinking involves redefining products – and the raw materials contained within them – as assets that need to be kept in circulation for as long as possible. During each use phase, these assets may need to be reintrodu... View More

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FSC-Certified Products Nudging Consumers Into Walking Their Sustainability Talk

Good for your health, good for the environment, good for the future. These common themes have consumers embracing trends toward products that are responsibly sourced and manufactured. As with many things, consumers hold the key. And for products deri... View More

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Kimberly-Clark Named to Working Mother’s “100 Best Companies”

Kimberly-Clark is proud to join Working Mother magazine’s “100 Best Companies” for 2017, which recognizes companies for leadership in creating progressive programs to help employees balance work and family. The magazine cited Kimberly-Clark’s... View More

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