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Assets About Brand Strategy

Found 990 assets. Page 3 of 50.

Article
Sustainable Hospitality Alliance Unveils Five-Year, Net-Positive Industry Strategy

The Alliance’s vision for net-positive hospitality includes standardizing sustainability metrics across the industry and a shared vision for giving back to destination communities more than it takes. ... View More

Article
The Greenwash Era Is Over, But Are Our Communicators Ready to Step Up?

As advertising regulators, consumer watchdogs and even governments take a tougher stance, the risks of getting it wrong grow significantly; and the pressure is on communicators to up their game and back up their claims. ... View More

Article
Patagonia Chair: For Brands to Thrive In These Uncertain Times, They Must Be 'Imperfect'

Author Charles Conn digs into some of his disruptive advice for brands that make up his new book, "The Imperfectionists: Strategic Mindsets for Uncertain Times." ... View More

Article
Oatly Challenges Big Dairy to Climate Footprint Showdown

Oatly is offering free ad space to a big dairy brand that shares the same impact data that Oatly did to receive its climate certification. ... View More

Article
Study: Many Marketers Feel ‘Capability Gap’ When It Comes to Sustainability Communication

Many marketing professionals feel they need to be braver and clearer in their sustainability communications to avoid greenwashing; but over a third don’t feel they have the capacity or knowledge to do so. ... View More

Article
Bridging the Sustainability Trust Gap in a Climate-Challenged World

Despite growing corporate efforts to drive sustainable change and climate action, there’s an underlying issue: a lack of consumer trust towards companies’ claims on this front. ... View More

Article
New Research from Tide, WWF Reveals Keys to Sustainable Behavior Change

Tide and WWF believe the new insights gathered from their work together on laundry are applicable for all brands seeking to partner with consumers to reduce environmental impacts. ... View More

Article
Coach Launches Community-Powered, Circular Sub-Brand, Coachtopia

Coachtopia was co-created with a community of fashion enthusiasts, creatives, entrepreneurs, activists and more. Coach says it’s a platform for change in which Gen Z can help create the fashion future they want to see. ... View More

Article
Champagne Telmont Raises a Glass to World’s Lightest Champagne Bottle

The bottle, 35 grams lighter than the commercial standard, could represent a significant decrease in the carbon footprint of Champagne bottling. ... View More

Article
Astral Tequila Turning Spent Agave Into Bricks to Build Homes for Mexican Families in Need

Astral’s 'This Round's for the House' initiative is part of the Adobe Brick Project — its ongoing upcycling program to build homes and brighten communities in Jalisco. ... View More

Article
30 Companies Restoring the Planet — and Our Hope for a Better World

In 'Working to Restore,' writer Esha Chhabra highlights 30 companies around the world that embody a truly regenerative approach to business. ... View More

Article
Localism: A New Opportunity for Brands to Build Trust, Authenticity and Customer Loyalty

Localism is here to stay; and brands will increasingly be expected to understand what that means, so that they can make positive contributions to communities everywhere. ... View More

Article
PUMA Engaging ‘Voices of a Re:Generation’ to Help Shape Its Sustainability Strategy

The year-long partnership with four young influencers will explore actionable ways to implement feedback within PUMA’s business and sustainability strategies, while using the voices’ platforms to communicate PUMA’s efforts transparently and aut... View More

Article
Employee Values: Why an Authentic Sustainability Strategy Will Win the Talent War

Every organisation should be able to identify what a sustainable version of itself looks like, who is needed to run and support that, and where there are needs for new skills and roles within it. ... View More

Article
How ChatGPT Can Help Propel Brand Sustainability Strategies

With applications that go beyond messaging and data analysis, the suddenly ubiquitous technology could give sustainability-driven brands several advantages. ... View More

Article
5 Ways to Recession-Proof Your Brand with Purpose

Research shows that companies that succeed in uncertain times are those attuned to stakeholder needs and that focus on what matters most; those that go into survival mode and pull back from investing in their business flounder in a recession. ... View More

Article
A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose

Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B company. ... View More

Article
Crate Uplevels Sustainable Packaging with World’s First Label-Less Wines

Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem. ... View More

Article
Recenter and Accelerate: Japanese Brands Discuss Future-Proofing the Country’s Economy

“How is the world transforming itself, and how is that going to be linked to corporate activities? We need to achieve symbiosis with that.” — Akihiro Inatsugi, Bridgestone ... View More

Article
The Ugly Company Raises $9M to Grow Market, Capacity for Upcycled Fruit Empire

The dried fruit snack maker is on a mission to put a dent in the massive produce waste issue on farms in California’s Central Valley, while teaching consumers the value in ‘food waste.’ ... View More

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