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Assets About Brand Strategy

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Article
Discerning Taste: Sustainability Reporting for Evolving Audiences

  Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversatio... View More

Article
Dow Commits $2.8 Million Toward Collaborative Efforts to Reduce Marine Debris

The Dow Chemical Company (NYSE: DOW) announced on September 16, 2016 that it has committed to spend $2.8 million over the next two years to drive solutions that address global marine debris and litter. The company made the announcement on Friday, Sep... View More

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GM Commits to 100 Percent Renewable Energy by 2050

DETROIT – General Motors plans to generate or source all electrical power for its 350 operations in 59 countries with 100 percent renewable energy — such as wind, sun and landfill gas — by 2050. “Establishing a 100 percent renewable energy g... View More

Article
Ford Leading the Transportation Revolution

San Francisco will benefit from Ford’s latest expansion into alternative travel, as the company acquires Chariot and prepares to launch GoBike. What do we know about Chariot? It launched in 2014, and its shuttles fill the gap between cab and bus se... View More

Article
BillerudKorsnäs Praised for Continued Environmental Efforts by EcoVadis

EcoVadis is a system for evaluating suppliers’ environmental aspects, working conditions, corporate social responsibility and subcontractors. Multinational brands with high ethical ambitions use the system to evaluate their supply chains in turn. T... View More

Article
Mission Zero: Interface Bids to Become Carbon Neutral

Why set yourself an impossible challenge? For a company that sells $1 billion worth of carpet tiles a year, total elimination of its environmental impact by 2020 is surely beyond the realms of possibility. Industrial manufacturing processes, heavy us... View More

Article
Forget Video Snacking: Longer Brand Stories Are Hitting Home

How can a brand or a company cut through the noise of our modern media landscape and truly connect with a short-attention span public about the social and environmental issues it really cares about? Documentary film might not seem the obvious solutio... View More

Article
All MillerCoors Major Breweries Become Landfill-Free Verified

All MillerCoors Major Breweries Become Landfill-Free Verified Verification Confirms that Less Than 1 Percent of Waste Generated at Any Major Brewery Goes to the Landfill   ... View More

Article
Nestlé Waters: Working Toward Sustainability Through Better Governance, Engagement

News Deeply, in partnership with Sustainable Brands, has produced a series of profiles looking at how brands are tackling some of the world’s biggest challenges. The goal is to examine trends and gather insights from a new wave of corporate citizen... View More

Article
GM’s Environmental and Social Initiatives Land Company on Dow Jones Sustainability Index

DETROIT – General Motors was again ranked on the Dow Jones Sustainability Index for corporate sustainability leadership in the automotive industry. This is the second year GM has been selected as an index component and the company remains the only... View More

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UPS Named To Dow Jones Sustainability World Index For Fourth Consecutive Year

US 09/08/16Atlanta, GANamed to DJSI North America Index for 12th Straight Year ... View More

Article
Unilever Launches ‘Bright Future’ Global Sustainability Campaign

Unilever's TV, online and in-store campaign, called ‘Bright Future’, will run in the UK, Brazil, South Africa, and Indonesia, and puts the spotlight on sustainability initiatives by its brands, rather than just the corporate entity. A film entitl... View More

Article
PepsiCo Exceeds Global Water Stewardship Goals

PepsiCo, Inc. today announced continued progress against the company's strategy to help protect and conserve global water supplies and provide people access to clean, safe water to communities around the world. In 2015, PepsiCo reduced its operationa... View More

Article
Academia Meets Automotive: College Students and GM Unite to Boost Sustainability

General Motors created its first Student Sustainability Advisory Council this year to begin a new dialogue on sustainability. Composed of five graduate students from MIT, Penn State, Georgia Tech, University of Michigan and Stanford, the council prov... View More

Article
Unilever Signs White House Equal Pay Pledge

Unilever US announced today it joins 29 companies, including corporate members Target, Coca Cola, CVS, and Hersheys, in signing the White House Equal Pay Pledge. Unilever believes that business plays a critical role in reducing the pay gap. By signin... View More

Article
The UPS Foundation Advances Global Forestry Initiative

7 million trees planted in 52 countries around the world  Foundation to award millions in environmental grants US 08/31/16 ... View More

Article
The Benefits of Integrating, Communicating Your Purpose Are Undeniable – Here's Why

At the core of the most successful and attractive companies is a singular, authentic purpose that defines how it creates value. Purpose directs business decisions that determine the way value is created and guides how the company engages its stakehol... View More

Article
GM Facilities Across the Globe Take Action on World Environment Day

General Motors’ commitment to sustainability is shared by its facilities around the world. To celebrate this collective mission to protect the earth and serve communities, GM rallied employees to take action to support World Environment Day, a glob... View More

Article
Dow Celebrates its 50,000th Habitat for Humanity Home

For 34 years, The Dow Chemical Company (NYSE: DOW) has partnered with Habitat for Humanity to help families around the world obtain decent, affordable housing. The Company is celebrating the 50,000th Habitat home that it has supported through product... View More

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