This is the SB.com 2.11.1 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Assets About Brand Strategy

Found 990 assets. Page 42 of 50.

Article
With No-Label Can, Coca-Cola Asks Us to 'Remove Labels' This Ramadan

Coca-Cola has launched a new campaign to discourage stereotyping and prejudice. In time for the Muslim holiday of Ramadan, the beverage giant will remove labels from its soda cans throughout the Middle East.The company explained its rationale behind ... View More

Article
How Brands Can Act Now to Benefit from New Efficiency Standards for Trucking

Earlier this month, the U.S. Environmental Protection Agency (EPA) and the U.S. Department of Transportation proposed new fuel-efficiency and greenhouse gas standards for medium- and heavy-duty trucks.I spoke with Jason Mathers of the Environmental D... View More

Article
Hershey Fights Malnutrition in Ghana with ‘Energize Learning’ Program, Aims to Reach 50,000 Children

The Hershey Company today announced a partnership that will support its campaign to fight malnutrition in Ghana. As part of its Energize Learning program, the company is teaming up with the Ghana School Feeding Programme and current partner Project P... View More

Article
How to Use Internal Competition to Drive Sustainability Engagement, Innovation Across a Company

As part of L’Oréal’s global sustainability program called Sharing Beauty With All, the company has pledged that by the year 2020, 100 percent of its products will have an environmental or social benefit. To help make that commitment a reality, ... View More

Article
Sealed Air Announces Gold Sponsorship of Charlotte Chamber GreenWorks Committee

Charlotte, NC, June 17, 2015 – Sealed Air Corporation (NYSE: SEE), recently announced its Gold Sponsorship of the Charlotte Chamber’s GreenWorks Committee. Sealed Air, which announced last July it is moving its global headquarters to Charlotte, ... View More

Article
Whole Foods' 365 Stores to Offer Whole Foods Quality, Standards at Lower Prices

On Thursday, Whole Foods Market today announced the name of its new streamlined, value-focused brand of stores: 365 by Whole Foods Market. Slated to begin opening in 2016, the new stores promise lower prices on natural and organic products that meet ... View More

Article
Hershey Named a Top 10 Green Company in the U.S.

The Hershey Company (NYSE: HSY) was recognized for its continuing commitment to environmental stewardship in Newsweek’s 2015 Green Rankings. Out of the top 500 U.S. companies named, Hershey placed No. 6, moving up 40 spots from last year’s ranki... View More

Article
How to Approach Transparency Campaigns: Lessons from Recent Attempts and Stakeholder Reactions

On the final day of SB ’15 San Diego, SustainAbility’s Mark Lee moderated a panel with two rather controversial brands — McDonald’s and Shell. Lee opened, “transparency is a pre-condition for trust, and trust is a pre-condition for collabor... View More

Article
How to Navigate the Sea of Sustainability Messages, Claims and Labels

On Wednesday morning of SB ’15 San Diego, ISEAL Alliance unveiled a new tool that brings clarity to the landscape of sustainability claims and labels, providing key questions any “sustainable” business should ask its partners. ChallengeTheLabel... View More

Article
#SB15sd: How to Make Mainstream Consumers Give a Sh*t

For me, this was hands-down the most entertaining session of SB ‘15 San Diego. If you ever get the opportunity to attend a panel moderated by Edelman's Henk Campher, I highly recommend it.He set the mood for 60-minute breakout by welcoming everyone... View More

Article
HP ‘Living Progress’ Report Highlights Stakeholder Engagement and Environmental Stewardship Efforts

HP is redoubling its efforts towards improved governance and stakeholder engagement, according to the company’s 2014 Living Progress Report, released Wednesday. The report describes HP’s global citizenship policies, programs and performance throu... View More

Article
Looptworks Working to Replenish the Colorado River — with Your Help

Fresh from its successful collaboration with Southwest Airlines on its LUV Seat collection of bags and accessories upcycled from the airline’s leather seats, Looptworks has launched an email campaign to enlist its customers’ help in restoring the... View More

Article
Study: 81% of Consumers Say They Will Make Personal Sacrifices to Address Social, Environmental Issues

Global consumers feel a personal accountability to address social and environmental issues and look to companies as partners in progress, according to findings from the 2015 Cone Communications/Ebiquity Global CSR Study, released today. ... View More

Article
CVS Health Foundation, Easter Seals Team Up To Mark World No Tobacco Day With Launch Of New Smoking Cessation Program For Veterans, People With Disabilities

Program supported by $400,000 CVS Health Foundation Grant aimed at helping people lead tobacco-free lives  ... View More

Article
BMW, Google Top Global Corporate Reputation List

BMW, Google and Daimler are the world’s most reputable companies, according to the Reputation Institute’s 2015 Global RepTrak® 100.Rolex, LEGO, The Walt Disney Company, Canon, Apple, Sony and Intel rounded out the top ten.The annual survey measu... View More

Article
With G-Star’s RAW for the Oceans Collection, You Can Help Clean Up the Seas — and Get Free Dry Cleaning for Life

The Eco Laundry Company, the world’s first certified B Corp dry cleaner and laundry service franchise, has announced a strategic partnership with famed denim heavyweight G-Star RAW. As part of the partnership, The Eco Laundry Company will offer fre... View More

Article
WWF Turning Tweets to Donations with #EndangeredEmoji Twitter Campaign

Last week, just as TOMS Shoes began enabling socially conscious shoppers to make an impact — for free — through its One Day Without Shoes campaign, WWF launched its first ever emoji-based crowdfunding campaign to help support the organization’s... View More

Article
Coors Light Summer Promo to Benefit Alliance for Great Lakes

CHICAGO, May 18, 2015 /PRNewswire/ -- Coors Light has been refreshing beer drinkers since 1978. This summer, The World's Most Refreshing Beer also wants to refresh the Great Lakes. ... View More

Article
This year, TOMS' One Day Without Shoes Campaign Allows You to Donate Shoes for Free

With the rise of brands such as Warby Parker, Soapbox Soaps, Plum Organics and Bombas Socks, the one-for-one giving model has become a popular way for companies to easily tie social impact to consumer product purchases and show just how easy it can b... View More

Article
Mars Agrees with WHO, Promises to List Added Sugars in Nutritional Facts

On Friday, Mars announced it would support two important recommendations designed to help consumers limit their intake of added sugars and achieve healthier, more balanced diets.The candy giant is endorsing recommendations that people should limit th... View More

Upcoming Events

Wednesday, April 30, 2025
External Test 2
External Event
More Information

Wednesday, April 30, 2025
test Nova Webinar
Webinar
More Information

Thursday, May 22, 2025
Test Member Discussion Grtoup
Member Event