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Assets About Corporate Communications

Found 1241 assets. Page 13 of 63.

Article
Brand-Led Culture Change Key to a Flourishing Future

By prioritizing bold business imperatives and meeting deep human needs, brands can transform themselves into the leaders of a new, regenerative economy. But these initiatives cannot thrive in a closed system of communication. ... View More

Article
Tech Titans Embrace Responsible Forestry

While many companies focus sustainability efforts on their products and other consumer touch points, two of tech’s largest companies are including large facility construction and remodel projects as a foundation to their efforts having a ‘nature-... View More

Article
2023 Design Trends: Balancing the Beautiful with the Responsible

The balance between luxury and sustainability has set a new bar for luxury packaging, making us all stop and think about how we can do things differently. ... View More

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Forget Crypto: How Blockchain Helps Enhance Supply Chain Sustainability, Transparency

Until recently, brands have had very little visibility into what’s happening at the farthest reaches of their supply chains. Immutable blockchain data has begun to play a central role in helping companies ensure compliance and earn trust on the glo... View More

Article
WWF Tool Helps Companies, Investors Mitigate Biodiversity Risks Across Their Operations

The tool includes over 50 biodiversity-relevant data layers that collectively provide a global, holistic picture of nature-related risk — the first-ever platform that brings together such a diverse range of data specifically for the purpose of anal... View More

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Driving Responsible Forestry at Scale: An Interview with P&G Forester Chris Reeves

As a purchaser of wood pulp for its Bounty and Charmin brands, Procter & Gamble has an influence on driving responsible forest practices for its suppliers. But P&G needs help driving scale — more companies must make good on responsible sour... View More

Article
Bulleit Frontier Whiskey, American Forests Advancing Tree Equity in Communities Across the US

After meeting their goal to plant 1M trees three years early, Bulleit and American Forests are now focused on improving tree equity in communities that need it most — starting with two in Houston, Texas ravaged by Hurricane Harvey. ... View More

Article
Finance, Tech Giants Top 2023 List of US’s Most JUST Companies

JUST Capital and CNBC have released the 2023 rankings of the country’s most JUST Companies and Marquee JUST 100 List, which consistently outperform the Russell 1000 — highlighting the link between stakeholder governance and corporate success. ... View More

Article
How to Calculate Fair Company Carbon Targets for the Energy Sector

Fair carbon-reduction targets and the assessment of a company’s performance relative to targets are an incredibly powerful way to assess how well a company is performing. It also sends a clear risk message: The greater the difference between a comp... View More

Article
The Vibe Shift Is Here: What That Means for Us and the Planet in 2023

From my perspective as a scientist who’s been working on climate change and environmental resilience since before the crisis made front-page headlines, here are the four biggest trends I foresee defining 2023. ... View More

Article
H&M’s 'Loooptopia' Metaverse Experience Rewards Players for Creating Circular Fashion

The new H&M Loooptopia Experience on Roblox allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment. ... View More

Article
Two Years On, Amazon Lead Reflects on Success, Opportunities Within Climate Pledge Friendly Program

The retailer’s marketplace for more sustainable products now includes 300,000 products and 20,000 brands vetted through a range of well-known certifications. ... View More

Article
2022 Lessons: How to Improve Employee Engagement Through Responsive Company Culture

Many employees are re-evaluating what they want and expect from their employers. This is a pivotal moment for companies to recalibrate program offerings and better support employees in applying their unique talents to purposeful projects in the commu... View More

Article
Our Innate Psychology Is Fueling the Climate Crisis — Here’s How to Combat It

We can’t keep communicating about climate change in ways that feed our evolutionary prejudices and continue kicking the can down the road. We must outsmart our biases using strategic communication tactics so we can take action when it matters — w... View More

Article
Putting Recycling to Work for People, Communities and the Planet

To create a truly circular ecosystem for plastics, we need scalable innovations to close the gap between what consumers can recycle now and which plastics might become a regular part of a future recycling system. ... View More

Article
2022 Trends in Purpose and What They Mean for the Year Ahead

This year, we saw companies double-down on purpose amidst a rise in consumer skepticism and politically motivated attacks on ESG. Below are six notable trends and what they might mean for 2023. ... View More

Article
Politics and Purpose: The US Consumer Response to Purpose-Driven Marketing Across the Political Spectrum

How does identifying with a certain political party, generation or minority group influence whether consumers think more highly or more disapprovingly of a brand taking on a cause? Here is what we learned. ... View More

Article
Great Expectations: Evaluating ESG Initiatives to Reach Target Consumers

When it comes to ESG initiatives and their relationship to consumer behavior, there’s no one-size-fits-all approach; but leveraging ongoing research into consumer attitudes can help align corporate ESG initiatives that can help steer your brand thr... View More

Article
L'Oréal USA Product Labeling System Aims to Educate Consumers About the Environmental Impact of Products

New survey finds 83% of US consumers value brand product transparency, but only 47% feel they have the information to make sustainability-based purchasing decisions. Impact labeling will begin with Garnier products and roll out progressively across L... View More

Article
Small Gains, Big Wins: Net Zero Is About More Than Just Carbon Offsetting

Offsetting initiatives are becoming increasingly popular among businesses looking to be seen as leaders in sustainability. However — while the approach can be an interim solution for operations that can’t be fully decarbonized — companies must ... View More

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