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Assets About Corporate Communications

Found 1241 assets. Page 28 of 63.

Article
‘Cool Food Meals’ Badge Helps Diners ID Climate-Friendly Restaurant Meals

Now, just as diners can make decisions based on nutritional information, they can also decide what to eat based on the climate impact of a dish. ... View More

Article
Are You Making It Easy for Your Employees to Vote This Election Day?

The Time to Vote coalition has grown to nearly 800 companies. The goal is to have more than 1,000 companies — from a diverse set of industries representing every state — join the movement by November 3. ... View More

Article
MSC: Progress Has Been Made in Sustainable Fishing, But Change Needs to Happen Faster

According to a new report, over 17% of the world’s wild marine catch is now MSC certified; but consumers, brands and retailers must all help to accelerate the pace of change. ... View More

Article
Retailers Could Be the Most Important Player in Reducing Food Waste

If we want to reduce food waste, we need consumer-led solutions — which can be sparked by retailers. Brands, manufacturers and other food system actors get their message through to consumers if retailers open the door for them. ... View More

Article
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic

If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand ha... View More

Article
Enabling Climate-Smart Eating: Lessons from Our Carbon-Labeling Journey

Food choices are motivated by everything from emotional triggers to individual dietary needs and social norms. But information is power. The carbon transparency movement is here, and we hope other brands will join us in hastening its spread.  ... View More

Article
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues

But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues. ... View More

Article
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.  ... View More

Article
Science Based Targets Initiative Developing Global Standard for Corporate Net-Zero Targets

SBTi has released a new paper that lays the foundations for establishing credible, science-based net-zero targets for the corporate sector. ... View More

Article
Dr. Bronner’s Campaign Extols Healing Powers of Psychedelic Therapies

The company’s limited-edition “Heal Soul!” label on its 32oz. Castile Liquid Soaps aims to educate the public about these life-saving therapies, and the advocacy organizations and ballot initiatives that are advancing this work. ... View More

Article
Why Self-Regulation of Cocoa Sourcing Is a Conflict of Interest

Without oversight or a watchdog, what imperative do companies have to make a tangible impact on the livelihoods of cocoa farmers over increasing profit margins?  ... View More

Article
In a COVID-19 World, Brands Need to Earn Customers’ Trust Through Sustainability

As fashion brands and retailers use the silver lining of COVID-19 to strengthen their sustainability commitments, the U.S. Cotton Trust Protocol can help them demonstrate their sourcing and supply chain commitments to meet customer demand. ... View More

Article
Oatly’s Big Gaffe: Straying from Its Brand Purpose

If Oatly had taken Blackstone’s money, put it on a billboard, and made it known to all of its customers that its next mission was to change the world of ‘big bad investment’ from the inside out, it would’ve remained true to its brand story. ... View More

Article
Black Travel Alliance Holding Industry Accountable on Its DEI Commitments

Recognizing the urgent need to hold travel brands and destinations accountable for their lack of diversity in travel marketing and storytelling, the Black Travel Alliance was formed practically overnight to support Black content creators and increase... View More

Article
Kolster to Brands: Tout Not How Great Your Product Is, But What It Can Help People Become

In his new book, The Hero Trap, Thomas Kolster says rather than promoting what’s good about their company or products, brands need to shift their focus to their customers — specifically, their brand’s role in helping its customers transform the... View More

Article
BASF to Release Carbon Footprint Data for Its 45K Products

The chemical giant has been a leader in innovative approaches to quantifying the impacts of its diverse product portfolio. ... View More

Article
From the Source: New System Offers Brands Data on Sustainable Cotton-Growing Practices

The US Cotton Trust Protocol provides measured and verified data about US cotton; which allows fashion and textile brands and retailers to track annual progress toward their targets, and help them tell their sustainability stories. ... View More

Article
Trending: Banking Giants Begin to Walk Their Talk on Climate Change

A 1% for the Planet account from Bank of the West, and new actions from Morgan Stanley and BlackRock, could signal turning point in big finance. ... View More

Article
Cartwright to Brands: Look Inward Before Responding to Social Issues

Keith Cartwright, the creative force behind such powerful statement ads as P&G’s “The Look” and “The Choice,” shares his insights and advice to brands and agencies on how to most authentically respond in times of crisis. ... View More

Article
From What to How: Enter the Era of Transformation

With a goal of contributing to change and understanding how COVID-19 will influence sustainable development; at Quiero, we have undertaken an ambitious project: #aBetterWay — a search for answers from our global community of leaders based on reflec... View More

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