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General Mills announced Monday that it will acquire Annie’s, Inc, a leading U.S. producer of branded organic and natural food products with net sales of $204 million in its latest fiscal year (completed March 2014). ... View More
Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper. ... View More
McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More
Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More
When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More
Greenpeace has launched a campaign urging LEGO to #BlockShell and end its partnership with the oil company, which the NGO contends has been using LEGO’s brand to clean up its image as an Arctic oil driller. ... View More
SAN FRANCISCO, April 23, 2014 – Sustainable Brands® recently announced full program details for SB’14 San Diego running June 2-5 at the Paradise Point Resort and Spa. As the largest community gathering in the Sustainable Brands global conference... View More
SAP embarked on a more sustainable business strategy five years ago. Along the way, we’ve learned a lot of lessons from customers, thought leaders and employees alike. To share those lessons with you, we’ve built a free, online course — commonl... View More
SAN FRANCISCO, April 17, 2014 – Sustainable Brands® recently announced 10 semi-finalists selected to compete during the Sustainable Brands Innovation Open (SBIO) startup competition at SB’14 San Diego June 2-5th. Presented by Target and co-spons... View More
A recent study by brand comparison website Rank a Brand shows discrepancies in sustainability talk and action in the fashion industry. The report finds that while fashion brands are tackling sustainability challenges through communication (63 percent... View More
April 9, 2014, Vancouver, BC – Offsetters Climate Solutions, North America’s leading carbon management solutions provider, is pleased to announce that they are partnering with Sustainable Brands to sponsor the Sustainable Brands 2014 San Diego c... View More
SAN FRANCISCO, April 3 2014 – Sustainable Brands® recently announced MIT Sloan School of Management Sustainability Initiative as co-presenting partner for the Sustainable Brands ’14 New Metrics conference, September 24-26, 2014 in Boston, MA. A ... View More
SAN FRANCISCO, March 19 2014 – Sustainable Brands® recently announced the Activation Hub, a new and integral component of SB’14 San Diego, June 2-5, 2014, at the Paradise Point Resort and Spa. As a central networking hub, it will serve as a mark... View More
For three years NativeEnergy has been the official carbon offset and renewable energy sponsor of Sustainable Brands events. NativeEnergy has donated a portfolio of offsets, including its signature Help Build™ project offsets to balance the greenhou... View More
Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model. ... View More
SAN FRANCISCO, February 20, 2014 – Sustainable Brands® recently opened entry for the internationally known startup business competition Sustainable Brands Innovation Open (SBIO), which will take place at the SB’14 San Diego conference, June 2-5 ... View More
Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s &qu... View More
SAN FRANCISCO, February 5, 2014 – Sustainable Brands® is gearing up for Sustainable Brands ‘14 San Diego, the community’s largest international gathering, which will take place June 2-5, 2014, at Paradise Point Resort & Spa in San Diego, C... View More
2degrees is calling for organisations with inspiring examples of sustainable practice to shout about their success stories by entering this year’s Champions Awards.The only sustainable business awards voted entirely by industry peers, the 2degrees ... View More
MISSISSAUGA, ON, January 22, 2014 -- For the second year in a row, BASF has been named to the Global 100 index of the world’s most sustainable corporations by Corporate Knights, the Toronto-based media and investment advisory company. The Global 10... View More