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Assets About Corporate Communications

Found 1241 assets. Page 56 of 63.

Article
General Mills Acquiring Annie's for $820M, Riding Wave of Demand for Authentic, Values-Driven Products

General Mills announced Monday that it will acquire Annie’s, Inc, a leading U.S. producer of branded organic and natural food products with net sales of $204 million in its latest fiscal year (completed March 2014). ... View More

Article
Napa Green Wines: Not Shouting It From the Rooftops

Of the 50 certified wineries, surprisingly, only three have opted to display the Napa Green logo on their labels — despite the time and cost involved in obtaining those certifications — so, I dug a little deeper. ... View More

Article
Can Chipotle Learn About Food Integrity from McDonald's?

McDonald’s Canada’s experience is evidence that social media is pushing transparency mainstream, and that for them the risks have been worth the rewards of increased customer trust. ... View More

Article
Greenpeace Ramps Up LEGO Campaign with Emotional Video

Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace conte... View More

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How to Communicate Effectively with Young Consumers (Or, Lessons from 'Funny or Die')

When an irreverent spoof video can increase web traffic to the Affordable Care Act website by 40% in less than a day, understanding why can help your brand better communicate with young consumers. ... View More

Article
Greenpeace to LEGO: 'Shell Is Bad Company'

Greenpeace has launched a campaign urging LEGO to #BlockShell and end its partnership with the oil company, which the NGO contends has been using LEGO’s brand to clean up its image as an Arctic oil driller. ... View More

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Sustainable Brands® Announces Full Program Details for Global Brand Innovation Conference

SAN FRANCISCO, April 23, 2014 – Sustainable Brands® recently announced full program details for SB’14 San Diego running June 2-5 at the Paradise Point Resort and Spa. As the largest community gathering in the Sustainable Brands global conference... View More

Article
SAP to Offer Free Online Course, “Sustainability and Business Innovation”

SAP embarked on a more sustainable business strategy five years ago. Along the way, we’ve learned a lot of lessons from customers, thought leaders and employees alike. To share those lessons with you, we’ve built a free, online course — commonl... View More

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Sustainable Brands® Announces 2014 Innovation Open Semi-finalists

SAN FRANCISCO, April 17, 2014 – Sustainable Brands® recently announced 10 semi-finalists selected to compete during the Sustainable Brands Innovation Open (SBIO) startup competition at SB’14 San Diego June 2-5th. Presented by Target and co-spons... View More

Article
Study Reveals Few Fashion Brands Are Walking Their Sustainability Talk

A recent study by brand comparison website Rank a Brand shows discrepancies in sustainability talk and action in the fashion industry. The report finds that while fashion brands are tackling sustainability challenges through communication (63 percent... View More

Article
Offsetters Climate Solutions partners with Sustainable Brands® to help reduce carbon impact of the 2,800-delegate San Diego conference

April 9, 2014, Vancouver, BC – Offsetters Climate Solutions, North America’s leading carbon management solutions provider, is pleased to announce that they are partnering with Sustainable Brands to sponsor the Sustainable Brands 2014 San Diego c... View More

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Sustainable Brands® Announces Partnership with MIT Sloan School of Management

SAN FRANCISCO, April 3 2014 – Sustainable Brands® recently announced MIT Sloan School of Management Sustainability Initiative as co-presenting partner for the Sustainable Brands ’14 New Metrics conference, September 24-26, 2014 in Boston, MA. A ... View More

Article
Sustainable Brands® Introduces Networking Hub Designed to Accelerate Net Positive Impact

SAN FRANCISCO, March 19 2014 – Sustainable Brands® recently announced the Activation Hub, a new and integral component of SB’14 San Diego, June 2-5, 2014, at the Paradise Point Resort and Spa. As a central networking hub, it will serve as a mark... View More

Article
NativeEnergy Carbon Offset Report for Sustainable Brands 2013

For three years NativeEnergy has been the official carbon offset and renewable energy sponsor of Sustainable Brands events. NativeEnergy has donated a portfolio of offsets, including its signature Help Build™ project offsets to balance the greenhou... View More

Article
Airbnb Building Brand Value by Creating Authentic Connections with — and Between — Users

Consistently creating valuable content through a variety of channels is a great way for companies to establish thought leadership and gain customer trust; Airbnb’s content-marketing initiatives are a best-practice model. ... View More

Article
Sustainable Brands® Opens Entry for Startup Business Competition at SB’14 San Diego

SAN FRANCISCO, February 20, 2014 – Sustainable Brands® recently opened entry for the internationally known startup business competition Sustainable Brands Innovation Open (SBIO), which will take place at the SB’14 San Diego conference, June 2-5 ... View More

Article
BBVA, AT&T, GE, Unilever Among Brands Best at Making Sustainability Viral in 2013

Is 2014 the year that sustainability marketing and communication become a big deal for companies? That’s certainly the impression you could draw judging by Unilever’s recent launch of its Project Sunlight campaign, not to mention Chipotle’s &qu... View More

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Sustainable Brands Community Continues to Lead with Brand Innovation Conference

SAN FRANCISCO, February 5, 2014 – Sustainable Brands® is gearing up for Sustainable Brands ‘14 San Diego, the community’s largest international gathering, which will take place June 2-5, 2014, at Paradise Point Resort & Spa in San Diego, C... View More

Article
Calling All Sustainable Businesses: 2degrees Champions Awards 2014 Now Open for Entries

2degrees is calling for organisations with inspiring examples of sustainable practice to shout about their success stories by entering this year’s Champions Awards.The only sustainable business awards voted entirely by industry peers, the 2degrees ... View More

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BASF again named to Global 100 list of most sustainable corporations by Corporate Knights

MISSISSAUGA, ON, January 22, 2014 -- For the second year in a row, BASF has been named to the Global 100 index of the world’s most sustainable corporations by Corporate Knights, the Toronto-based media and investment advisory company. The Global 10... View More

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