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Highlighting the carbon footprint of a product can be a good way for consumers to compare the climate impact of products and rethink their purchasing habits. This resource provides lessons learned by brands currently using carbon labels, consumer res... View More
This session will go over recommended practices and pitfalls to watch out for when communicating scientific claims on packaging, as well as in any and all marketing, advertising and public relations activities. Leaning on specific examples and practi... View More
Tune into this presentation from SB'21 Trend Watching to find out why a neutral brand stance is a failing strategy when it comes to Gen Z, what barriers may be affecting Gen Z’s levels of trust for your brand, and how certain youth culture trends m... View More
Between an ongoing pandemic, dire economic fallout, a polarizing election year and a very real conversation about equality and social justice, 2020 will have a lasting impact on the way Gen Z engages with brands. Tune into this presentation to find o... View More
What are the stories humanity is creating while navigating multiple crises (social, climate, health, political, economic)? How can we collectively harness our grief, and our hope, to create a culture shift towards inclusive societies, resilient commu... View More
One of the most impactful actions companies can take is to ensure their top management reflects best practices around diversity, inclusion and equity. With that in mind, this session asks: Who are the successful marketing and communications executive... View More
This session explains how Danone is going about building authentic purposeful consumer engagement in practice, in alignment with its brand purpose and sustainability priorities.... View More
Ben & Jerry’s CEO, Matthew McCarthy, has committed to the organization’s ambition to help lead and influence its fans and the business community to take social and environmental action through the power of its brand. Tune into this entertaining a... View More
This talk follows the evolution of the #Strawless movement – how and why it got started, how it generated the early momentum needed for many companies and millions of consumers to join. Learn how #Strawless and #StopSucking went viral, what lessons... View More
This session summarizes the results of the Pull Factor Project – an actionable toolkit for marketers and brand leaders to create cohesive communications that can shape culture and behavior toward sustainable lifestyles. It then goes beyond that to ... View More
In 2015, Julie Channing helped launch Allbirds – the sustainable footwear brand challenging industry norms – crafting the brand positioning and communications plan. In this talk, she shares how the company’s storytelling around supply chain sus... View More
One of Silicon Valley’s hottest startups is sparking consumer interest in its plant-based Impossible Burger not by leaning on dry positive-impact statistics, but by promoting the taste, coolness and even “delight-factor” of the product. As the ... View More