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Assets About Storytelling

Found 618 assets. Page 12 of 31.

Article
Know Your Audience: Why Patagonia Can Sue the President — and Thrive

Last week, in response to President Trump’s decision to scale back Bears Ears and Grand Staircase-Escalante National Monuments, outdoor retail brand and sustainability leader Patagonia in turn announced it would be suing the President, a definitive... View More

Article
KIND Launches Storytelling Campaign to Inspire Empathy, Kindness

Furthering its mission to create a kinder, healthier world — one snack at a time — KIND has launched a new video campaign that explores the courage it takes to be kind towards strangers in an effort to kindle a conversation about what it will tak... View More

Article
Simple Stories Move Millions: Bangladesh’s ‘Made in Equality’ Campaign

A digital initiative bringing to life real stories about real people in the Bangladeshi garment industry is proving a game-changer in the country in its first year of launch. “Made in Equality” is a website and Facebook page illustrating garment ... View More

Article
Focusing on What 90% of Businesses Do Now Is a Big Mistake

I was driving through rural Pennsylvania recently and saw a fascinating billboard. Sponsored by an organization that promotes coal and natural gas, the sign declared, “The truth is that 90 percent of our energy comes from fossil fuels.” Technical... View More

Article
4 Steps to Creating Social Impact Programs That Benefit Communities and Business

Not so long ago, there was a large disconnect between doing good and good business. While the idea of corporate social responsibility has been around since the 1960s, businesses have historically approached CSR and sustainability as a “feel good”... View More

Article
#NewMetrics, Day 3: Digging Even Deeper Into Next-Generation Impact Metrics

Live Well San Diego: A visionary partnership to define and measure 10 quality-of-life metrics By Anna Shugoll ... View More

Article
A Businesslike Look at America Recycles Day

A businesslike look at America Recycles Day America recycles one-third of municipal solid waste, and more would be better ... View More

Article
The Practice of Purpose Project

Despite the growing attention that brands with purpose have received, industry adoption of social benefits is lagging behind other critical transformations such as digital or analytics. The integration of social benefits in the marketing of brands re... View More

Article
How Technology Is Driving Us Toward Peak Globalization

At some point in the future — and in some ways, we are already seeing this — the amount of physical stuff moving around the world will peak and begin to decline. By “stuff,” I am referring to liquid fuels, coal, containers on ships, food, raw... View More

Article
Raising Our Children to Support Sustainability in a Capitalist Society

When I was a kid, after a certain point I stopped wanting to do the things my parents forced me to do. You may have had a similar experience. The harder your parents tried to make you stay away from candy and obey curfew, the more you wanted to eat a... View More

Article
Sustainable Brands Allures Global Brand Leaders to Copenhagen Conference

BASF, Danone, SC Johnson, UPS and others share research, tools and insights at SB’17 Copenhagen   ... View More

Article
Earning Trust Through Transparency

Trust. It can sound a lot like a buzzword or business jargon, a word or phrase thrown around by leaders when trying to identify, define or solve a problem. Sometimes it’s not even a consideration until it’s lost. According to the 2017 Edelman Tru... View More

Article
3 Key Takeaways from Engaging an Industry in Sustainability

The vinyl industry recently marked its first “sustainability community anniversary” — that moment where industry leaders came together to pledge to embark on our sustainability journey. In the year since, we’ve adopted common sustainability p... View More

Article
Hey, Logistics Sector – Let’s Talk About the Space Between Your Wheels

The genius physicist Albert Einstein once said, “If you can't explain it to a six-year-old, you don’t understand it yourself.” This philosophy acts as a backbone of Pauline Dawes’ idea to truly revolutionise the trucking industry. It is very ... View More

Article
Abeego: Reducing Food Waste by ‘Keeping It Alive’

It’s Waste Reduction Week in Canada, and to celebrate, I spoke to some superstar companies reducing waste through product design that are featured in the National Zero Waste Council’s Design Portfolio. For the first article in this three-part ser... View More

Article
Nuancing forestry impacts on biodiversity in LCA

Corporations are increasingly attuned to the influence of human activity on land use, land use changes and forestry (see LUC Guidance). With systemic thinking, businesses are aware of their supply chain’s impact and they seek additional guidance to... View More

Article
Radley Yeldar Tackles 10 Myths in Its 'Reality Check' on Purpose

‘Purpose’ is not a buzzword, a strapline, a communications campaign, or repackaged CSR – nor is it a recruitment tool for millennials or only suited for worthy businesses, asserts independent marketing and communications agency Radley Yeldar (R... View More

Article
3M Canada Hosts Summit on Innovating for Sustainability

As the global population continues to grow and put unprecedented strains on resources, infrastructure and the environment, it has never been more important for businesses to collaborate on finding solutions to the sustainability challenges facing the... View More

Article
Member Spotlight: Crystal Lassiter from UPS talks eBikes and helping customers more sustainably address the growth of on-demand e-commerce

We recently sat down with Crystal Lassiter, Senior Director, Global Sustainability and Environmental Affairs at UPS to discuss the challenges she’s excited to tackle in her new role. Read more to discover the innovative solutions UPS is developing ... View More

Article
Beyond Disaster Relief: How Companies Can Run to the Rescue in ‘Silent’ Emergencies

This summer came to a calamitous end with the rapid succession of hurricanes Harvey, Irma, Jose, Maria and Nate, two earthquakes in Mexico, rampant wildfires currently raging across Northern and Southern California, and countless other natural and ma... View More

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