Found 618 assets. Page 8 of 31.
Doing good does not require everyone to be insufferably ‘good’; re-engineering narratives and characters to remove friction, discomfort, distaste — the inappropriate and the sometimes highly imperfect humanity of them — leaves a massive hole ... View More
Social media thrives on compelling storytelling, and chances are that your sustainability efforts have the capacity to pull on your audience’s heartstrings better than another post promoting your product or service. ... View More
Our community has made tremendous strides in building a better world, but if we leverage the combined power of people and data to build a better narrative, we can open up a whole new era of possibilities. We’ve got to put some soul in sustainabilit... View More
2018 marked some pretty major cultural changes, and that’s going to have effects on brand identity development. So, what cultural shifts do companies, effective brand managers and brand design agencies need to adapt to if they want to do well? ... View More
adidas, Diageo and HP launch new films and campaigns, while PepsiCo tackles gender equality in agriculture for International Women’s Day. ... View More
Nat Geo, P&G, Global Citizen launch storytelling partnership, documentary series to drive action around global challenges connected to extreme poverty ... View More
Quick laughs, bad jokes, celebrities — but very few with a message. ... View More
We reached out to communication leaders in the SB community for their take on P&G’s spotlight on toxic masculinity. ... View More
As we wrap up work for the year and prepare for 2019, we reflected back on all that occurred this year within our niche realm of sustainability communications — and when looking back, it was apparent that 2018 was the year of brands taking stands. ... View More
The overall number of drunk driving deaths has decreased by about 50 percent since 1980, according to Mothers Against Drunk Drivers. But while the number of drunk driving accidents has been cut in half, over 10,000 people still die every year from dr... View More
With a recent rise in evidence of demand for sustainable travel experiences, Kind Traveler, the world’s first socially conscious hotel booking platform; and Steller — the world’s leading storytelling app and community co-founded by TV personali... View More
IT-company SAP counts on gamification to make employees, customers and partners more familiar with the United Nations Sustainable Development Goals (SDGs) through its new “Wheel of Purpose”. Gamification means applying game-typical elements to a ... View More
November 16, 2018 - UPS® (NYSE: UPS) today announced the launch of its 5th annual ... View More
National Geographic has kept pace as the country’s demographics rapidly shift and the cultural definition of immigrants, identity and families continues to evolve, having recently launched a year-long series dedicated to exploring “Diversity in A... View More
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share the newest credible tools and solutions for assessing the ROI of... View More
Corporate culture sets the groundwork for how your team interacts with each other and your customers. ... View More
Last week at Sustainable Brands’ New Metrics ’18 conference in Philadelphia, PA, over 300 delegates from brands, NGOs, strategists and practitioners across sectors gathered to share their latest tools and findings regarding measuring the risks an... View More
Every day, millions of Americans drink, on average, 2.1 cups of coffee; each cup takes about a hundred beans to brew1. Each bean must go through harvesting, wet milling, drying, dry milling, storing, shipping, trucking, roasting, grinding and packagi... View More
Early marketing for products promising sustainability was all about what they “weren’t.” Tofurky wasn’t meat. Soy milk wasn’t dairy. Solar wasn’t coal. Positioning against the negative helped companies attract consumers who were revolting... View More
Sometimes a great notion matters. Sometimes a great notion matters a huge amount. In this case, the great notion was the Michigan Source Reduction Initiative (MSRI). Few people remember MSRI, but its legacy lives on. MSRI was the catalyst that launch... View More