This is the SB.com 2.11.2 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Article
Trending: Circular Solutions for Agricultural, Seafood Waste Unlock New Economic Opportunities

Circular solutions for food waste are popping up almost daily, but agricultural and seafood waste are commonly overlooked, despite the value that can be derived from these biomaterials. Recognizing the opportunities these waste streams present for bo... View More

Article
Trending: Cross-Industry Collaboration, Existing Tools Accelerating Circular Economy

The unveiling of new research across industries has revealed that existing tools and collaborative research could hold the key to driving forward the shift to a more circular economy. ... View More

Article
Trending: Emerging Tech Poised to Slash Food Waste Across the Value Chain

Efforts to eliminate the global food waste problem continue to gain momentum, giving rise to two new technologies that aim to curb the issue at each step along the value chain. ... View More

Article
Community Fridge Network Could Provide Key to Curbing UK Food Waste

After recently making headlines for its pioneering ‘Smart Fresh’ label, which allows consumers to closely monitor the freshness and edibility of their products, UK grocery giant Sainsbury’s is back in the news with the announcement of a new ini... View More

Article
Closed Loop Foundation Awards $350K to 8 Startups Fighting Food Waste

Approximately 63 million tons of food are wasted in the U.S. each year, a monumental number that has significant environmental and social repercussions. In an effort to reduce the amount of food that is lost and wasted, the Closed Loop Foundation has... View More

Article
Circular Business Models Could Unlock £4.4B for Electronics Recycling Sector

The way people buy, consume and discard their electronics is changing — and for the better. A new report by WRAP has revealed that an industry-wide adoption of circular principles could unlock new economic opportunities and drive the economy toward... View More

Article
4 Ways Your Brand Can Deliver ‘The Good Life’ to Consumers in 2017

Every business leader wants consumers to think of their company as an essential ingredient in building a better life, yet the very definition of what constitutes the ‘Good Life’ changes over time. ... View More

Article
The Freedom Sleeve: How One Reusable Coffee Sleeve Is Helping Create a Zero-Waste Future

Self-driving cars, solar panels and groundbreaking carbon-capturing technologies are essential tools in combating climate change and propelling the shift towards a more sustainable future, but complex, large-scale solutions aren’t the only ones dri... View More

Article
Re-Teck Harnesses C2C Business Model to Revolutionize Tech, Slash E-Waste

As circular business models begin to gain steam, a new strategic service is helping companies in the technology, electronics and telecom sectors uncover new ways to reuse, remanufacture and recover technological devices, while simultaneously turning ... View More

Article
Trending: Dow, Coca-Cola Ramp Up Efforts to Make Packaging Circular

Industry heavy hitters are making moves to create circular solutions that keep everyday products, such as chip bags and plastic drinking bottles, out of landfills with the launch of groundbreaking waste-to-energy programs and closed-loop packaging so... View More

Article
Creating the Win-Win: How Startups, NGOs and Global Brands Are Planting Seeds for 'The Good Economy'

It was standing room only on Tuesday at Buenos Aires’ MALBA modern art museum, for the second of two ‘InFocus’ events this year by the Sustainable Brands Buenos Aires team. Last month’s event at MALBA presented “Good to the Core” as a col... View More

Article
19 US Aquariums Team Up to Fight Plastic Pollution

The crusade against marine plastics continues with a new initiative driven by nineteen aquariums across the US. Launched today, the Aquarium Conservation Partnership (ACP) seeks to drive a shift away from single-use plastic and toward more sustainabl... View More

Article
Trending: Diapers, Railway Ties Help Drive Forward the Circular Agenda

What do diapers and railway ties have in common? They’re two of the latest products to receive the circular treatment, helping businesses reimagine waste streams as resources and driving the economy towards a more sustainable, circular model. ... View More

Article
‘The More You Sell, the Better You Make the World’: How Brands Can Create ‘The Good Economy’

Translated from Spanish — view original interview here. As more and more companies around the world realize the myriad benefits of “doing good” – to their reputations as well as to their bottom line, we’ve seen a surge of feel-good campaign... View More

Article
Trending: SUEZ, US, Hong Kong Startups Uncover New Ways to Tackle Food Waste

New solutions to the world’s massive food waste problem are popping up almost daily. The latest innovations to arise come in the form of a digital organic waste platform in France and a card that prolongs the life of perishable food items. ... View More

Article
Arizona State University (ASU), City of Phoenix Launch Circular Innovation Incubator

Arizona State University (ASU) continues to blaze new sustainability trails with the launch of a new innovation incubator program in partnership with the City of Phoenix, Arizona. ... View More

Article
Trending: Turning Trash Into Treasure in the Name of Ending Food Waste

With one-third of the world’s food — approximately 1.3 billion tons — lost or wasted, finding solutions that keep waste out of landfills is just as important as stopping food waste at the source. Two new technologies could, however, hold the ke... View More

Article
Urban Barrels: Giving Sails, and Local Manufacturing, a Second Life

The Southern California startup rescues end-of-life sails from landfill and turns them into hats, bags and other items. ... View More

Article
AVs, Shared Mobility, IoT to Shape Future Urban Mobility, Says New McKinsey Report

Urban mobility is undergoing a dramatic transformation with the emergence of new technology and transportation services. The pace and extent of this transformation will vary from city to city and depends largely on factors such as density, household ... View More

Article
6 Months In, IKEA's 'Food Is Precious' Initiative Has Prevented Over $980K Worth of Food Waste

IKEA has been making considerable progress towards its sustainability goals by embracing disruptive design and investing in sustainable materials. While the Swedish retailer has largely focused its environmental efforts on its home goods portfolio, t... View More

Upcoming Events

Thursday, May 22, 2025
Test Member Discussion Grtoup
Member Event