This is the SB.com 2.11.1 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Article
Happy Earth Overshoot Day (or Congrats - We're Overdrawn Even Further Ahead of Schedule)!

In less than eight months, humanity has used up nature’s budget for the entire year, with carbon sequestration making up more than half of the demand on nature, according to data from Global Footprint Network, an international sustainability think ... View More

Article
Aquafil, Speedo USA Launch World's First Fabric Take-Back Program for Swimwear Industry

Just weeks after partnering with surfer Kelly Slater on his new men’s apparel line, Outerknown, upcyled fiber supplier Aquafil today announced it has partnered with Speedo USA on a take-back program that will allow Speedo’s post-manufacturing swi... View More

Article
365 Companies, Investors Send Letters Announcing Support for EPA's Clean Power Plan

In an unprecedented show of business support for tackling climate change, 365 companies and investor groups sent letters today to more than two dozen governors across the United States voicing their support for the Environmental Protection Agency’s... View More

Article
The Circular Economy, Take 2: Will Europe Fail or Fly?

The European Commission is expected to unveil its revised Circular Economy Package this autumn – an occasion that will mark the first significant piece of policy intervention in this space. The Commission is under pressure to get the detail right t... View More

Article
Study: Almond Industry on Its Way to Carbon Neutrality Through Byproduct Reuse, Irrigation Management

A new study published in the Journal of Industrial Ecology highlights the progress of the notoriously water-consumptive almond industry in becoming carbon-emission neutral or even carbon negative. The research, undertaken by UC Davis scientists, high... View More

Article
Reformation Partners with Community Recycling to Ignite Fashion Reuse Movement

As only 15 percent of clothes, shoes and accessories are recycled each year — with the remaining 85 percent, 10.5 million tons, ending up in landfills — more and more apparel brands (including H&M, The North Face, American Eagle Outfitters, a... View More

Article
More Than 75% of Consumers Influenced By Eco-Friendly Packaging, Report Says

More than three-quarters of consumers claim that environmentally-sound packaging has​ an influence on the beverage brand they buy, according to ​a new global survey of some 6,000 consumers across 12 different countries.The survey, carried out thi... View More

Article
U.S. Water Launches Breakthrough in Sustainable, Cost-Saving Water-Cooling Treatment

U.S. Water Services, a water treatment company providing industrial and commercial water management, has announced a breakthrough in sustainable chemistry for cooling water treatment.The PhosZero™ family of water treatment products is designed to p... View More

Article
To Infinity and Beyond: How Levi's Is Embracing the Circular Economy

At Levi Strauss & Co., our sustainability thinking has traditionally begun at the cotton stage of the product life cycle. The cotton is picked, ginned, spun, and woven into fabric. The fabric is cut, sewn, and finished into a pair of jeans before... View More

Article
Trending: Combating Food Waste with Coffee-Based Biofuel, Edible Plates

British coffee drinkers can now support biofuel production on their morning commutes. Network Rail, the company owning and operating Britain’s stations announced a partnership Tuesday with bio-bean, a company recycling waste coffee grounds into car... View More

Article
New Report Decouples Economic Growth from Increased Emissions

A new report shows evidence that economic growth is decoupling from carbon and other greenhouse gas emissions in a majority of American states. Authored by sustainability groups Ceres and the Natural Resources Defense Council (NRDC), along with Bank ... View More

Article
Trending: Upcycled Clothing Line, Hong Kong Exhibit Aiming to Combat Waste in Fashion

With ever-changing fashion trends, cheap and disposable clothing creates heaping piles of landfill trash around the world. Two recent developments in the fashion industry — an art exhibit and a recycled clothing line — aim to spread awareness of ... View More

Article
Biomass Boiler Helps Dewar's Distillery Cut CO2 by 90%

The Dewar’s Aberfeldy Distillery in Scotland has cut its carbon footprint by 90 percent after installing a biomass boiler late last year.Traditionally, distilleries are heavy users of fossil fuels, but this is the latest example of investment in bi... View More

Article
Report: Collaboration Needed to Drive Economic Growth in Emerging Low-Carbon Economy

A new report released by the Global Commission on the Economy and the Climate identifies 10 key economic opportunities that could close up to 96 percent of the gap between business-as-usual emissions and the level needed to limit dangerous climate ch... View More

Article
New Online Marketplace Will Allow US Companies to Exchange Underutilized Materials

The National Materials Marketplace, a new joint pilot project led by the Corporate Eco Forum (CEF), US Business Council for Sustainable Development (US BCSD), and the World Business Council for Sustainable Development (WBCSD), brings together more th... View More

Article
Trending: ASU Sun Devils, ESPN Launch Full-Court Press on Waste at Sporting Events

Arizona State University (ASU) athletics and ESPN recently continued bold efforts to reduce waste and carbon emissions at their high-profile sporting events.ASU’s Sun Devil Athletics was recognized for its participation in the 2014 Game Day Zero Wa... View More

Article
Trending: Even Yet Still More Evidence Pointing to #BusinessCase for Circular Economy

More and more evidence continues to emerge that points to the literal wealth of untapped potential of shifting to a circular economy. Today, the Ellen MacArthur Foundation, the McKinsey Center for Business and Environment, and SUN (Stiftungsfonds fü... View More

Article
Trending: After Finding Redemption Abroad, Ugly Produce Now Being Vindicated in the US

As awareness has grown of the reprehensible amount of food we throw away in the western world (an estimated 40 percent), efforts to combat food waste have emerged from a variety of places along the food value chain, particularly at the retail level, ... View More

Article
First Annual Recyclebank Awards Honor Cities That Cut Waste

Recyclebank, which claims to to inspire and reward smarter, everyday choices for a more sustainable future, has named Mayor Bryan Barnett of Rochester Hills, MI “Mayor of the Year” as part of the first annual Recyclebank Awards.The awards recogni... View More

Article
Dell's Progress in Closing Loops, Eliminating E-Waste Brings It Closer to 2020 'Legacy of Good' Goals

Today Dell released an update on its headway in 2014-2015 against its 2020 Legacy of Good Plan, highlighting its first signs of progress in achieving 21 goals in the areas of environment, communities and employees.“Dell has made great progress acro... View More

Upcoming Events

Wednesday, April 30, 2025
External Test 2
External Event
More Information

Wednesday, April 30, 2025
test Nova Webinar
Webinar
More Information

Thursday, May 22, 2025
Test Member Discussion Grtoup
Member Event