This is the SB.com 2.11.1 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

Article
HP’s Recycled Plastic Ink Cartridges Helping Company, Customers Reduce Impact

HP announced last week that more than 75 percent of its ink cartridges and 24 percent of its HP LaserJet toner cartridges are now manufactured with “closed-loop” recycled plastic.The company says this represents a 50 percent increase in the numbe... View More

Article
ASU, Mayo Clinic, City of Phoenix Assisting Local School District with Waste Diversion

As one of the largest school districts in Arizona, Paradise Valley Unified School District (PV Schools) generates nearly 1,500 tons of waste per year. ... View More

Article
Bacardi Reusing 2,300 Tons of Concrete Rubble to Build New Warehouses

Spirits giant Bacardi Limited announced it has built three new warehouses at its rum distillery in Cataño, Puerto Rico using recycled concrete. The waste was derived from the demolition of six older structures on the 127-acre campus.“We took all t... View More

Article
California Joins H2 USA Initiative to Advance Hydrogen Transportation, Infrastructure

In California’s latest effort to advance hydrogen transportation, the Energy Commission and the Air Resources Board announced Tuesday that the state has joined H2 USA, a public-private partnership led by the U.S. Department of Energy. ... View More

Article
Record Amount of Electronics Recycled in 2013

The consumer electronics (CE) industry recycled a record 620 million pounds of electronics in the United States in 2013, according to a new report by the Consumer Electronics Association (CEA).The total is more than double the amount (300 million pou... View More

Article
Apple Offers Free Recycling, Makes Clean Energy Commitments

In honor of Earth Day on Tuesday, Apple announced it is now offering free recycling of all of its used products, and has pledged to power all of its stores, offices and data centers with renewable energy to reduce the pollution caused by its devices ... View More

Article
New Toolkit Helps US Businesses Cut Food Waste

An alliance of food manufacturers, retailers and foodservice operators has announced the release of a toolkit aimed at helping businesses in the food sector reduce the amount of food waste sent to landfill.The Best Practices and Emerging Solutions To... View More

Article
ASU, Nature Conservancy Study Highlights Economic Benefits of Forest Thinning

A recent study by Arizona State University's Sustainability Solutions Services (S3) and The Nature Conservancy reveals that forest thinning could benefit the state by making its forests more resistant to environmental extremes and also strengthening ... View More

Article
Dutch aWEARness Creating the First Circular Supply Chain for Textiles

“If at first the idea is not absurd, then there is no hope for it,” enthuses Rien Otto, the charismatic founder of Dutch aWEARness, speaking from an international showcase of corporate clothing in Birmingham, UK. For him, Einstein’s famous quot... View More

Article
Unilever Fines Helping Improve Water Quality in Connecticut

In December, Unilever pled guilty to two counts of violating the Clean Water Act, for an incident on December 5, 2008 in which it illegally discharged thousands of gallons of wastewater from its former Clinton, CT, manufacturing facility.The company ... View More

Article
Sustainability and Multicapitalism — Together at Last!

Late last month, the International Integrated Reporting Council (IIRC) and the Global Initiative for Sustainability Ratings (GISR) announced their signing of a memorandum of understanding (MOU) in which the two groups pledged to work together to prom... View More

Article
Over 75% of Unilever's Factories Achieve Zero Waste to Landfill

Unilever announced today that all of its European factories have joined those in North America in achieving zero non-hazardous waste to landfill. Along with similar achievements in countries from Argentina to Indonesia, this means more than three-qua... View More

Article
Portuguese Researchers Developing Waterless Process for Biofuel Production

According to the Institution of Chemical Engineers (IChemE), the global production of biofuels has increased by over 600 percent in a decade, to more than 100 billion litres in 2011. Sounds like good news, except for the fact that the overall sustain... View More

Article
The Newest Rule of Green Marketing And Why I've Decided to Help Consumers 'Live Lean'

In 1988, my antenna tweaked toward an emerging trend soon to be called ‘green consumerism.’ A hole in the ozone layer was discovered over Antarctica, nightly newscasts tracked the daily wanderings of the Mobro garbage barge, and air pollution cl... View More

Article
SC Johnson Achieves Zero Landfill Status at 8th Manufacturing Facility

SC Johnson announced this week that it achieved zero waste-to-landfill status at its eighth global manufacturing facility, demonstrating progress toward its ambitious goal of reducing its global manufacturing waste by 70 percent by 2016. From 2000-20... View More

Article
Lowe's Must Pay $18 Million in Hazardous Waste Lawsuit

Lowe's has been ordered to pay $18 million for illegally disposing hazardous waste, including pesticides, batteries, fluorescent bulbs and other toxic materials, as a result of a civil enforcement action filed Tuesday in Alameda County Superior Court... View More

Article
Desso Joins Healthy Seas Initiative

Desso, the global carpets, carpet tiles and sports pitches company, today announced its participation in 'Healthy Seas, a Journey from Waste to Wear,’ the multi-industry initiative aimed at removing marine waste, particularly fishing nets, for the ... View More

Article
How to Redefine Capitalism-as-Usual (or 8 Steps to Becoming a Truly Sustainable Brand)

When Patagonia launched its Responsible Economy campaign last fall, VP of Environmental Initiatives Rick Ridgeway eloquently summed up the ‘elephant in the room’ of capitalism: Growth is not sustainable. Ridgeway accepts that evolving from our cu... View More

Article
ASU Partners With Dutch City to Develop First ‘Circular Economy’ Regional Plan

Arizona State University (ASU) and the Dutch Municipality of Haarlemmermeer, along with private partners in the Haarlemmermeer region, have come together to create the world’s first regional plan based on the principles of a circular economy.The pr... View More

Article
New Feasibility Studies Using Social Innovations to Tackle European Food Waste

European food-waste prevention project FUSIONS (Food Use for Social Innovation by Optimizing Waste-Prevention Strategies) — a four-year project (July 2012 – August 2016) funded by the European Commission framework program 7 — is working towards... View More

Upcoming Events

Wednesday, April 30, 2025
External Test 2
External Event
More Information

Wednesday, April 30, 2025
test Nova Webinar
Webinar
More Information

Thursday, May 22, 2025
Test Member Discussion Grtoup
Member Event