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Circular Economy

The constant stream of new models, products and processes that are helping organizations extend the useful life of resources and materials while reducing, repurposing and ultimately eliminating waste in all its forms

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Canadian Coffee Company Releases Guilt-Free Single-Serve Coffee Pods

A Canadian coffee company says it has developed a more environmentally friendly alternative to the ever-popular, single-serve K-Cup pods, made a household name in recent years by the ubiquitous Keurig home coffeemakers. ... View More

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Want to Nudge Consumers to Waste Less? Make It Easy, Fun and Popular

As my Green Marketing students are learning, companies large and small are reducing their carbon footprints by adopting strategies to make their operations, goods and services more environmentally sustainable. But with the world population headed tow... View More

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UK Paper Company Might Just Rid the World of Paper Cup Waste

UK paper company James Cropper has developed technology that enables the recycling of disposable coffee cups into high-quality paper products. Last week, the company opened a £5m reclaimed fibre plant using this technology at its production mill in ... View More

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How Your Leftovers Can Destroy the World – or Save It

Food waste is probably the least sexy of all sustainability subjects. After all, it has to do with what we eat — after we’ve already eaten it. As long as we scarf down grass-fed beef, sustainable seafood and organic fruits and vegetables, we are ... View More

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Most Electronics Retailers Getting Failing Grade on Recycling Programs

Only three electronics retailers are making a serious effort to help consumers responsibly recycle their old electronic products, according to a new report card released Wednesday by the Electronics TakeBack Coalition (ETB). The Coalition is calling ... View More

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What Internet Citizens Should Know About the Personal Data Economy

John C. Havens is founder of the H(app)athon Project, a contributing writer for Mashable, and author of the upcoming book, Hacking Happiness. At Sustainable Brands ’13 last month, he spoke on the main stage about “Unleashing the Personal Data Eco... View More

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2013 ESPYs Achieve Zero Waste to Landfill, Carbon Neutrality for Fifth Year Running

ESPN has announced that its annual awards show, the ESPYs, will be carbon neutral and achieve zero waste-to-landfill for the fifth and sixth consecutive years, respectively.To achieve carbon neutrality, the sports network says it will apply energy co... View More

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Dell Announces Social, Environmental Achievements as Part of 'Powering the Possible'

Dell has announced key corporate responsibility achievements, such as collecting one billion pounds of electronic waste a year earlier than planned, with the release of its Fiscal Year 2013 (FY13) Corporate Responsibility Summary Report.The report ou... View More

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Remade in the USA: A Conversation with Designer Shannon South

In the world of sustainable fashion, few designers are pulling off the business model with as much style and substance as Shannon South. BBMG’s proprietary community of Aspirational consumers, The Collective, recently partnered with Shannon for the... View More

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Carbon Trust Announces New Waste Standard

On Wednesday, the Carbon Trust announced plans to launch the world’s first international standard for organisations to certify that they are managing and reducing waste.The Carbon Trust Waste Standard, to be launched later this year, will require o... View More

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Dell Reconnect Provides Five Excellent Reasons to Recycle Your E-Waste

What happens to your used technology when you upgrade? Like most, you may store it away in a closet where it collects dust. Instead, why not recycle it?Dell Reconnect, a partnership between Dell and Goodwill Industries International, takes used compu... View More

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Celtic Renewables Proving That Whisky Can Actually Help You Drive

Edinburgh-based start-up Celtic Renewables is turning waste matter from whisky production into a “next-generation biofuel” — biobutanol. The whisky distillation process is tremendously wasteful; only ten percent of what comes from a distillery ... View More

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Ecovative Foraging Fungi to Displace Plastic Packaging, Setting Sights on Net Positivity

In a global economy infamous for consumer consumption of “things,” Ecovative delivers environmentally responsible solutions with “win-win-win” materials. These materials are a win for our planet, for people and for Ecovative's profit. To achi... View More

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Sword & Plough Giving Military Veterans and Fabrics New Life and Purpose

The ancient phrase “to turn swords into plough shares” may not be common today, but Emily and Betsy Nunez are doing their best to keep it relevant. The phrase means to take military technologies and materials (the swords) and apply them to peacef... View More

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Sainsbury’s Hits Zero Landfill Waste Target Seven Years Early

Sainsbury’s says it has succeeded in diverting all store waste from landfills, reaching its zero-waste goal in just three years — seven years ahead of schedule.As part of its 20x20 Sustainability Plan, the UK supermarket chain said it would put a... View More

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New McDonough-Waste Management Collaborative Focuses on Product and Packaging Innovation [Video]

During his plenary presentation last night at the SB '13 conference, designer, author and sustainability thought leader William McDonough announced a new partnership between McDonough Innovation and Waste Management, Inc — North America's largest e... View More

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Ecopia Working to Reduce Plastic Waste, Increase Quality of Life for Small Farms in Developing Countries

In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet Ecopia.Minne... View More

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Oil, Money and Global Warming: How Shell Is Tackling the Challenges of Energy, Economy and Climate Change

Nine billion people, two billion cars and 16 billion annual passenger flights — that’s what our planet is predicted to look like in 2050. And we will be thirstier for energy and oil than ever before. Despite advancements in renewable energy techn... View More

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Isidore Electronics Recycling Helps Give Electronics - and Inmates - a Fresh Start

In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Today, meet Isidore Elec... View More

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FreshPaper: Saving the World from Spoiled Food

In the final week leading up to the Sustainable Brands Innovation Open (SBIO) finals presented by Target on June 5th, where the runner-up will be decided via live online public vote, we will feature daily articles introducing our semi-finalists. Toda... View More

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