This is the SB.com 2.11.1 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Innovation & Technology

The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual

Article
Innovation and Data Driving Sustainability in US Cotton Industry

As pressures mount to make fashion more sustainable, brands, retailers, policymakers and industry leaders are all seeking assistance and assurances that global supply chains are using verified data and technology to improve the industry's footprint. ... View More

Article
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry

The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices. ... View More

Article
4 Ways the Commercial Real Estate Industry Can Help Address Water Scarcity

Commercial real estate is the second-largest consumer of publicly supplied water in the US. Imagine if we came together to tackle this problem head on! Here are four recommendations for how property managers and building owners can lead the way. ... View More

Article
Trending: Carbon-Capture Innovators Continue Paving Path to Climate-Beneficial Future

2 startups at the forefront of the carbon-capture space, Air Company and LanzaTech, continue to expand their portfolio of carbon-negative products and groundbreaking brand partnerships that will ensure global proliferation of their technologies. ... View More

Article
Selfridges & Circularity: Signs of a Shift, But Still a Bit Short

More brands seem to be taking a two-pronged approach to growth — continuing to sell new products while demonstrating their ‘care’ for the planet through circular initiatives and takeback schemes. When will companies truly commit to changing th... View More

Article
This Company Is Sowing the Seeds for a Scalable Regenerative Ag Revolution

Regrow’s climate-smart digital platform is making regenerative farming accessible and scalable for scientists, farm advisors, growers and conservationists, while pushing food giants toward their net-zero goals. ... View More

Article
Andreu World Takes Next Steps Towards Circular Furniture Production

CEO Jesús Linares discusses the rigors of achieving Cradle-to-Cradle certification, and venturing further into reuse and upcycling for the goal of 100% circularity by 2025. ... View More

Article
In Our Water- and Climate-Stressed World, There’s No Excuse for Wastewater Going to Waste

Globally, 80% of wastewater is discharged into local environments with minimal or no treatment — water that could be recycled and reused. California-based startup Aquacycl's waste-to-energy solution protects water resources while helping companies ... View More

Article
On Advances Circular Ambitions with Industry-First Shoe Made from Carbon Emissions

The Swiss sports brand has created a supply chain coalition with LanzaTech, Borealis and Technip Energies to transform captured carbon into running shoes. ... View More

Article
Team of Scientists Unveil Space-Tech Platform That Tracks Carbon in Every Tree

CTREES’ global dataset provides a nearly real-time picture of the carbon implications of forest conservation and restoration at the local, national and global level — ensuring results from efforts to reach global climate targets can be accurately... View More

Article
‘Rivers Are Life’ Highlights Local River-Restoration Efforts with Potential for Global Impact

The platform highlights and connects individuals who are enacting river-beneficial solutions in their own communities. These 'River Heroes' represent efforts that start on a local scale but create ripple effects that expand beyond. ... View More

Article
Tyre Collective Stops Sneaky Source of Pollution on Road to True Zero-Emission Mobility

EVs might mitigate tailpipe emissions; but cars emit another massive, overlooked form of pollution: Tire particles. The Tyre Collective is spearheading the monitor of tire wear and capturing tire particles at the source. ... View More

Article
CVS Health, Target, Walmart Share Insights from Piloting Ideas to Move ‘Beyond the Plastic Bag’

New report shares insights to guide retailers on effective reusable bag models — a key solution as regulations to reduce reliance on single-use plastic bags grow across the US. ... View More

Article
This Startup Shows That Tackling the Plastic Crisis May Not Be a Stretch

Great Wrap aims to be a plug-and-play replacement for film wraps for both home and business. It replaces petroleum-based films with a bio-based waste product that, unlike most other bio-based polymers, completely decomposes in within three months. ... View More

Article
So Long, Coffee Pods ... Hello, Coffee Balls?

The inventive, waste-free, single-serve coffee system means that portioned coffee no longer needs to be surrounded by an aluminum or plastic capsule. ... View More

Article
Ethical Foods Fund to Support Early-Stage, Values-Based Canadian Companies Driving Future of Sustainable Food

The fund will support sustainable food production via early-stage, values-based food innovators — from the ethical treatment of employees on farms and in factories, to the end of the food production cycle with compostable packaging. ... View More

Article
Aleph Farms Joins AIM for Climate with $40M Investment to Advance Cellular Agriculture

Cellular ag technologies address two of the initiative’s four focal areas of innovation for 2022; they could be a key tool for reducing food’s environmental impact and enabling greater food security. ... View More

Article
This Startup Is Enhancing the Ocean’s Ability to Store Carbon, Reversing Acidification

Ebb Carbon’s pioneering carbon-removal technology combines with electrochemistry to accelerate the ocean's natural process of carbon removal, safely storing it for 10,000+ years, whilst simultaneously reducing ocean acidity — helping heal one of ... View More

Article
Coca-Cola Bottler Partners to Optimize Its Supply Chain — on a Financial and a Molecular Level

Coca-Cola Europacific Partners (CCEP), the world’s largest Coca-Cola bottler and one of the world's leading consumer goods companies, has embarked on two potentially game-changing, collaborative initiatives to fast-track sustainability innovation t... View More

Article
Perfect Day Is Helping Brands Give Cows, and the Planet, a Rest with Animal-Free Dairy

The biotech startup uses microflora to produce whey protein that’s genetically identical to the milk-derived version, without a cow in sight. And it’s poised for massive impacts, thanks to a growing number of brand partnerships. ... View More

Upcoming Events

Wednesday, April 30, 2025
External Test 2
External Event
More Information

Wednesday, April 30, 2025
test Nova Webinar
Webinar
More Information

Thursday, May 22, 2025
Test Member Discussion Grtoup
Member Event