This is the SB.com 2.11.1 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Innovation & Technology

The latest products, services, design approaches and business models that are helping organizations of all sizes deliver on their sustainability ambitions and establish a new business as usual

Article
From Coal Mine to Clean Energy: How One Company Can Make a Difference

Talking about climate change didn’t resonate with the Koch team. But when we talked about capturing and monetizing wasted resources, their ears perked up. We’ve been transparent with the economics of this project, so that others may imitate it �... View More

Article
LanzaTech’s Carbon-Negative Ethanol to Help Coty Pioneer Sustainable Fragrance Production

A new partnership will see fragrance giant Coty incorporating LanzaTech’s upcycled, CarbonSmart™ ethanol, sourced from carbon capture, into its manufacturing process — with the goal of using it in the majority of its fragrance portfolio by 20... View More

Article
Milwaukee Startup Helping Small African Farms Turn Waste into Livelihoods

Agricycle wants to address poverty and put a dent in global food waste. So far, it has created nearly 7,000 livelihoods in Africa and diverted 177 tons of food waste — and counting. ... View More

Article
The Zero-Waste Movement Is Taking Hold in the Restaurant Sector

For a growing number of restaurant operators and diners, our throwaway culture is no longer acceptable. The growing landscape of zero-waste dining and zero-waste restaurant logistics is cause for optimism that a low-waste restaurant industry is achie... View More

Article
7 Tips for Engaging Consumers on Circularity

If consumers are to embrace sustainable products en masse, they need better information to be able to make an informed choice — and this is where marketeers have a vital role to play. ... View More

Article
Latin America, Caribbean Embrace Transition to Circular Economy

A regional coalition, led by UNEP, will support access to financing by the public and private sector, with special emphasis on SMEs — to foster innovation and the implementation of specific projects in the region. ... View More

Article
How the Pandemic Shaped Sustainability Goals for Commercial Buildings

Last year provided many unforeseen challenges for the building management industry; despite it all, sustainability commitments stayed steady. But we must seize the opportunity to shift the narrative in the energy industry away from efficiency, toward... View More

Article
Digital Twins: A Data-Driven Approach to Sustainable Building Operations

Digital twins are now beginning to be recognized for their ability to monitor a building’s performance in real time. Companies' building projects should include a model that is prepared for this new, data-driven approach to sustainability. ... View More

Article
GEON Performance Solutions Unites Vinyl Industry in COVID-19 Relief

In mid-2020, as companies around the country rallied and pivoted to fill demand for PPE and other vital products during the pandemic, GEON offered its expertise in logistics, supply, sourcing, technical, commercial and manufacturing operations to SME... View More

Article
S’well’s New Sustainability-as-a-Service Platform Riding GroundS’well of Demand for Circular Products

Best known for its fashionable reusable bottles and hydration accessories, S’well recently launched GroundS’well — a sustainability-as-a-service platform that aims to help brands improve consumer habits while decreasing single-use plastic waste... View More

Article
The Role of Renewable Natural Gas in the Decarbonization of Our Economy

The potential of renewable natural gas in the decarbonization landscape is examined in this Q&A with Johannes Escudero, CEO and Executive Director of the Coalition for Renewable Natural Gas (RNG Coalition). ... View More

Article
New Tool Keeps Sky-High Eye on Sustainable Agriculture’s geoFootprint

The multi-stakeholder geoFootprint initiative, led by Quantis, allows businesses to assess risks posed by changes in climate, water availability and quality, soil health and biodiversity to secure supply chains and the future of food. ... View More

Article
Global Innovation Competition Seeks Solutions to Microplastic Pollution

Conservation X Labs’ $650,000 challenge aims to “harness planetary genius” to create solutions to replace plastic in textiles and textile manufacturing. ... View More

Article
The Shift from Sustainable to Regenerative Design

The language and terms we use influence our approach to the problems we face. Switching from sustainable to regenerative design enables us to more easily leave behind strategies that are no longer equal to the challenges we face. ... View More

Article
Starbucks, Unilever, Dairy Farmers of America on Their Food-Waste-to-Energy Alliance

The three founding members of the Farm Powered Strategic Alliance discuss how the pioneering partnership is propelling their individual sustainability strategies. ... View More

Article
The Creative Collision of Circular Economy and Supply Chain in the Built Environment

The intersection of circular practices and supply chain in the built environment will be a ripe area for innovation as companies look to their real estate portfolios for opportunities to meet their ambitious sustainability commitments by 2030. ... View More

Article
What Have We Learnt About Building Post-Pandemic Cities for All?

Mobility is a fundamental aspect of cities; and a city only evolves when all of its inhabitants can fully participate in it. Inclusive urban mobility and accessible technologies are some of the best allies to forge cities for all and to improve the l... View More

Article
No Compromises: How Eastman’s Naia™ Renew Is Transforming the Fashion Industry

Here, Shaw’s Kellie Ballew and Eastman’s Ruth Farrell discuss the opportunities created by Eastman’s Naia™ Renew textile, and the need to show the market that sustainability and circularity can be achieved without compromise. ... View More

Article
New PANGAIA Partnership Aims to Scale Industry Adoption of Sustainable Synthetic Textiles

With an investment in Kintra Fibers, a material science company that makes 100% bio-based and compostable yarns, PANGAIA aims to raise industry standards for synthetic materials. ... View More

Article
Please Hold the Packaging: Creating a No-Landfill Meal Kit

Meal kits are synonymous with excessive packaging, but they have a crucial redeeming feature — they reduce food waste. At Just Salad, that got us thinking: Could we drastically reduce packaging to make meal kits an unambiguous environmental win? ... View More

Upcoming Events

Wednesday, April 30, 2025
External Test 2
External Event
More Information

Wednesday, April 30, 2025
test Nova Webinar
Webinar
More Information

Thursday, May 22, 2025
Test Member Discussion Grtoup
Member Event