How brands are successfully communicating their sustainability efforts — and how their stakeholders are asserting their own needs and preferences
Agriculture, coal power, steel manufacturing and several other high-impact business sectors face an economic loss when accounting for damages to natural capital, according to a study released by the TEEB for Business Coalition during the recent Busin... View More
The trick to communicating sustainability is to start with the right ingredients. Sounds so simple, doesn’t it? Of course, we all know that it’s not so straightforward in practice.There is a raft of urgent economic, social and environmental needs... View More
In an effort to mitigate consumer confusion and help maintain the integrity of recyclable materials streams, three laws proposed in North Carolina and Alabama would require containers made from biodegradable or compostable plastic to be labeled “no... View More
A new report by UK-based analyst firm Verdantix says most companies have inadequate budgets for sustainability communications and are running risks by failing to integrate sustainability themes into their brand identities. The report, “Rethinking S... View More
CR magazine last week released its 2013 100 Best Corporate Citizens List, which ranks companies based on disclosure and performance measures covering environment, climate change, employee relations, human rights, governance, finance and philanthropy.... View More
For the centuries that tertiary education has been part of society, further education was a privilege afforded those who could afford it. But with the advancement in recent years of communication technologies and speeds, the battle for the student do... View More
French consumers want to know more about where their products come from to make more sustainable choices. Besides, trust in business is higher when brands take action for sustainability, demonstrate their achievements and communicate well. ... View More
"How will it deliver value?" is a commonly heard response to a proposal for a new sustainability communications campaign.Behind this innocent little phrase is a dangerous assumption that sustainability communications is a separate strand of... View More
As President Obama prepares to unveil his budget for the coming year, 33 multinational companies, including eBay, IKEA, L’Oréal, Nike and Limited Brands, have signed a “Climate Declaration” urging federal policymakers to take action on climate... View More
Ethical Markets, the World Business Academy (WBA) and the University of Notre Dame Mendoza College of Business recently announced they are accepting nominations for the 9th annual EthicMark Awards for ads and media campaigns that “uplift the human ... View More
The National Basketball Association and Sprint last Thursday launched a weeklong green initiative featuring community sustainability projects, recycling programs, green giveaways, special on-court apparel and auctions to encourage fans to “go green... View More
In early March, Cone Communications teamed up with ORC International to conduct a survey of over 1,000 adults to better understand how consumers interpret and grapple with the flood of environmental information coming their way. The survey included m... View More
Starting this month, Sustainable Brands will bring you a treasure trove of insight, examples and opinions on communicating sustainability, all to help you persuade, motivate, nudge and inspire people and brands to do things differently. That’s a ve... View More
A 2012 Gallup poll reported sobering news for Corporate America — only 19 percent of the public has significant confidence in big businesses, 41 percent has some and 39 percent has little or none. The only institutions doing worse in the public’s... View More
Bacardi Limited has achieved a nearly 50 percent drop in water usage and roughly 33 percent reductions in both energy use and greenhouse gas emissions in the last six years, according to its latest corporate responsibility report, released online Wed... View More
“The world is not made of atoms, it’s made of stories.” — Muriel Rukeyser ... View More
H&M for the first time has made its supplier factory list public alongside its annual sustainability report, released last week. ... View More
SAP AG today announced the SAP Integrated Report 2012, its first report that brings together the information usually shared in an annual report with the information normally contained in a sustainability report. ... View More
This week, GreenBlue announced the successful completion of the soft launch phase of its How2Recycle labeling system, and the addition of The Kellogg Company to the 11 other brands already using the label. ... View More
Candy company Unreal is sponsoring the 2013 Easter Bunny Apology Tour, a social media and publicity campaign aimed at “unjunking” popular candy products, according to a recent announcement. ... View More