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Tom Idle

Content creator extraordinaire.

Tom Idle is tagged in 130 assets. Page 3 of 7.
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Brands Grapple with Sustainable Growth in Crowded, Stalling, Alternative-Protein Market

Industry players must keep making their products even more attractive, appeal to older generations and bring down costs. Only then can we address the significant environmental impacts of animal agriculture while satisfying the meat-loving masses. ... View More

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Davos 2023: 5 Takeaways for Companies Engaged in the Climate Fight

Promising developments in expanding the blue economy, philanthropy for climate action, and heavy industry net-zero commitments were among hopeful highlights from the annual gathering. ... View More

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Turning Plastic into Possibility: How Closing the Loop in Asia-Pacific Is Building Waste Infrastructure for the Future

The region continues to face waste challenges. But with the right solutions, Asia-Pacific has a huge opportunity to turn the tide — finding more value in post-consumer plastic and closing the loop on waste. ... View More

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Can Insuring Nature Encourage the Necessary Action to Protect It from Climate Risks?

COP15 again highlighted the importance of ensuring money moves in the right direction to bring about lasting environmental protection. One example is The Nature Conservancy’s recent purchase of a coral reef insurance policy to protect Hawai‘i’s... View More

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New Guide Shows How CMOs Can Mainstream Sustainability by Closing Say-Do Gap for Good

BCG and the CMO Sustainability Accelerator — a coalition that includes Sustainable Brands, ANA and Adweek — have developed a practical guide to help brands “bring green to the mainstream” by developing and marketing sustainable choices for al... View More

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Purpose-Driven Brands Continue to Encourage More Conscious Consumption Habits in Antidote to Black Friday

As US consumers report more conservative gifting plans due to money worries, alternatives such as Freitag’s S.W.A.P. events and Poshmark’s Secondhand Sunday meet the downshift in enthusiasm for the Black Friday shopping frenzy. ... View More

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As Tourism Returns to Pre-Pandemic Levels, This Hotel Chain Aims to Take Conscious Travel to New Heights

Naumi Hotels is raising the bar for eco-tourism with its holistic, conscious model — which includes repurposing existing buildings, incorporating living elements and providing employment for low-income women in India. ... View More

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Empowering Waste Pickers, Building Communities and Closing the Loop

In Latin America, where recycling rates remain below 10%, grassroots circular solutions are slowly beginning to scale — thanks to growing legitimacy, education, organization and protections for informal waste workers, who remain the backbone of the... View More

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Quantifying the Benefits of Women’s Empowerment: The Missing Metric for Game-Changing Climate Action

The W+ Standard is the first globally recognized framework that measures and monetizes women’s empowerment. Empower Co. is engaging with companies keen to cement their women’s-empowerment programs with robust data — and shift the mindset around... View More

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In Our Water- and Climate-Stressed World, There’s No Excuse for Wastewater Going to Waste

Globally, 80% of wastewater is discharged into local environments with minimal or no treatment — water that could be recycled and reused. California-based startup Aquacycl's waste-to-energy solution protects water resources while helping companies ... View More

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Technological Ingenuity in African Nations: How They Are Solving the Plastic Waste Challenge

Enabling a circular economy is a complicated challenge that governments, communities and businesses globally are struggling to solve. But as Dow’s work in Africa proves, solutions exist — and success comes when organizations and communities colla... View More

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Aqua Cultured Foods Aims to Eradicate Overfishing with Sushi That Isn’t Sushi

Despite over 80% of the world’s fish stocks being fully exploited or overexploited, global seafood demand is expected to jump another 30% by 2030. Aqua Cultured aims to deliver affordable, nutritious seafood alternatives to allow our oceans to reco... View More

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With a Sustainability Strategy Fully Embedded, How Do You Maintain Momentum to Reach Your Goals?

“We’ve been working on design for recyclability for years now. But the next step is to make packaging fully recyclable and then collect the packaging to recycle it into new products. We’re very close to creating a low-carbon, circular economy.�... View More

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This Cacao-Free Chocolate Startup Is Ready to Show ‘Big Chocolate’ a Sustainable Way Forward

“Our alternative chocolate is saying that this industry can function in a different way — and it doesn’t have to be stuck doing things it has been doing for 60 years, making billions of dollars a year off the hard work of farmers in West Africa... View More

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Businesses Can Chart a Course Toward Decarbonization, One Step at a Time

With a wealth of technologies and competing demands across sites, decarbonization can be a complex challenge for companies of all shapes and sizes. Taking a data-centric approach to building an energy roadmap — and letting the data point to what ha... View More

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Secrets for Effective, Transformative, Authentic, Culture-Changing Brand Engagement

To kick off the final day of Brand-Led Culture Change, attendees were treated to a broad series of examples, from a wide swath of experts, of clever strategies that lead to behavior change. ... View More

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Mass Marketing, No More – Effective Brand Communication Must Be Made to Measure

Marketers, this one’s for you: Just a few pearls of wisdom dropped on day two of Brand-Led Culture Change — including understanding and eliminating microaggressions, the secret sauce of shareable content, what matters to each target demographic, ... View More

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Brand-Led Culture Change: A Primer on the Holy Grail of Today’s Purpose-Driven Brands

On day one of Brand-Led Culture Change, brands, retailers, trend watchers and behavioral and cultural design experts examined the role and power of consumer-facing companies to create the socially and environmentally prosperous world we want to live ... View More

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Unilever’s New Sustainability Director Wants Competitors to Close the Gap on ESG Performance

“We need to keep that competitive advantage and continue to innovate so that we can really make sustainable living commonplace. It’s constant innovation; and we want others to come along on the journey with us.” — Niki King ... View More

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