This is the SB.com 2.14.1 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Latest News

New Booking.com API Highlights Properties’ Sustainability Credentials

In partnering with enterprise software startup BeCause, Booking.com can now automate the managing and updating of information about properties’ sustainability certifications and features. Read More...

The Stories We Tell to Tell Other Stories: Remember People in Sustainability Reporting

All this diligent measurement, often seen in hundreds of pages of meticulous reporting, removes sustainability from the realm of common interest. Sustainability is for everyone and should be understood by everyone; shared understanding is the first step for shared action. Read More...

Congratulations! We’ve Marked Our First Plastic Overshoot Day

July 28, 2023 marks the point when plastic produced surpasses the planet’s capacity to manage it. By tracking this date, we can more clearly understand the problem; and hold governments, businesses and individuals to account for their role in it. Read More...

Woodford Reserve Pilot Aimed at Bringing Rye, and Regenerative Practices, Closer to Home

The bourbon producer is partnering with the University of Kentucky and a local trade group to find an economically and environmentally viable strain to support one of its key ingredient needs. Read More...

What CFOs Need to Know About Fast-Emerging Biodiversity-Credit Markets

When companies invest in biodiversity credits, the ‘unitization’ of biodiversity outcomes in the form of credits takes the guesswork out of designing the investment. But they are not intended to offset an equivalent, negative impact on biodiversity elsewhere. Read More...

From Mealworms to Meals: How Ÿnsect Is Cultivating a Food Revolution

The French company is poised to meet the nutrition challenges posed by a growing population and a climate- and resource-challenged agricultural future. Read More...

Climate Vault Aims to Spur Climate Action by Locking Away Carbon Permits

The organization works to purchase and vault CO2 permits from regulated cap-and-trade compliance markets — thus keeping major polluters from using them to emit and, theoretically, stopping pollution before it happens. Read More...

Visa's Recommerce Behavioral Insights Lab Aims to Make Circular Shopping Behaviors the Norm

Visa is partnering with COS, the Ellen MacArthur Foundation and more to address the barriers that stop consumers from embracing a circular economy. Read More...

GAF's First Urban Heat Project Produces Cool Results

GAF coatings had been proven to cool surfaces and ambient air on individual applications but had never been applied on a community-wide scale. Preliminary data showed a 25-50% reduction of the urban heat island effect during peak temperatures. Read More...

VivoBarefoot Offers Glimpse Into a Truly Waste-Free Footwear Future

Vivobarefoot’s new scan-to-print, circular design platform enables rapid prototyping — saving development and lab time, labor, and materials waste. The company is seeking 200 UK participants to test the first generation of VivoBiome footwear. Read More...

Responsible Marketing Agency Emerges to Help Industry Make ‘Media and Creative Fit for Progress’

The RMA aims to fill a crucial gap by offering brands, agencies and publishers a range of services to accelerate their competitive advantage through a sustainability lens. Read More...

Alt-Protein Industry Ramping Up to Be ‘All Sizzle and No Steak’ — in the Best Way

Future Food Tech’s recent Alternative Proteins event, which convened over 600 industry players, showcased the myriad innovations that will enable us to continue to bring home the bacon (and chicken, beef, fish …) without further endangering the health of the planet. Read More...

How Transportation Partnerships Can Help Accelerate Scope 3 Emissions Reductions

It’s important for organizations to seek like-minded partners that understand their climate goals and are interested in working together to identify decarbonization strategies and solutions. Read More...

WWF: Funding Locally Tailored Food-System Innovation Is Essential for a Healthier, Abundant Planet

WWF’s new framework guides improved investment of innovation funds in food systems, so investors and businesses can work with local communities and stakeholders to identify the right innovations for the right impact in the right place. Read More...

On the Importance of Made-to-Scale, Sustainable Chemicals for Products

Consumers deserve access to functional, sustainable and affordable products without having to sacrifice quality or their health. Scalable, bio-based chemicals hold tremendous promise in accomplishing these goals. Read More...

Textile Additive Expedites Breakdown of Stubborn, Synthetic Fibers

Despite its potential to address microplastic pollution on a number of fronts, the makers of CiCLO stress they don’t want to enable more unnecessary plastic consumption justified by ‘biodegradability.’ Read More...

The Science of Tree Planting: How Data Is Boosting Climate Resilience of Both Cities and Forests

Arbor Day Foundation’s Forest Priority Index and NatureQuant’s NatureScore tool identify where trees are needed most in both rural and urban areas — enabling better planning for addressing climate and human-health risks. Read More...

How General Mills Is Collaborating to Scale a Resilient Ag Revolution

The global foodmaker has joined forces with Regrow Ag to cultivate resilience throughout its agricultural supply chain — and encourages other food companies to follow suit. Read More...

Change the Product, Not Just the Packaging: A Crucial Step Towards a Sustainable Food Future

A growing industry solution to plastic packaging pollution is to create food products that are more stable and compatible with more minimal and sustainable packaging materials. Read More...

We Can’t Let Vogue Words Hinder Climate Action

‘Regenerative’ has become the latest trend — a label that’s stuck on anything as a way of making it sound positive and reassuring. To guarantee genuine progress, we need a universal set of principles underpinning regenerative economics and a standardised way of quantifying success. Read More...

Upcoming Events