This is the SB.com 2.11.1 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Latest News

Net-Zero Targets Are a Bare Minimum for the Private Sector

In an ideal world, companies would be reaching net-zero emissions sooner than 2050 and actively working to eliminate emissions throughout their value chains and beyond to become climate positive. Read More...

Mixed-Income, Net-Zero Community Under Development in Michigan

THRIVE Collaborative designed Veridian from an honest look at what is actually required for a housing community to achieve net-zero goals. Read More...

A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose

Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B company. Read More...

Alarming IPCC Report Makes It Clear: We Can’t Wait to Invest in Nature

Nature-based solutions aren’t a silver-bullet climate solution, but neither is placing all bets on future technologies. If we don't invest in nature now, we can soon expect to spend far more on climate damage with far fewer paths forward. Read More...

Tom Ford Plastic Innovation Prize Winners Offer Viable, Marine-Safe Solutions to Thin-Film Waste

The three winners are sourcing and scaling biobased and degradable alternatives to traditional, thin-film plastic made from fossil fuels. Read More...

Lundberg Family Farms Launches First US-Grown Regenerative Organic Certified Rice

The California rice producer has helped establish the first standards for regenerative rice and set a goal for its entire crop to be ROC by 2027. Read More...

Klarna Conscious Badges Offer World’s First Assessment of Electronics Brands' Environmental Achievements

Badges build on Klarna’s commitment to providing its 150M users with the insights and tools they need to make more informed purchasing decisions and enact positive environmental change. Read More...

Biomimicry 3.8, Interface Demystify the Path to Regenerative Business

In this first post of a series on how businesses can move beyond sustainable to regenerative, B3.8 and Interface outline an accessible, 4-step framework that is flexible enough for any organization to follow but robust enough to generate the breakthrough innovations that our planet demands. Read More...

First Liquid-Heat Engine Can Upcycle 70% of the World’s Waste Heat Into Clean Energy

Luminescent’s circular solution uses isothermal processes to capture and store waste heat, transforming a previously inaccessible resource into zero-waste power. Read More...

Crate Uplevels Sustainable Packaging with World’s First Label-Less Wines

Crate aims to shake up the industry — where most of the sustainability discussion is about the impact of plastic in packaging, but little acknowledgement that paper labels are also part of the problem. Read More...

Unilever Study Reveals Influence of Influencers in Sustainable Behavior Change

Dove, Hellmann’s and a team of behavioral scientists examined how brands can leverage and maximize the power of social media influencers to positively impact consumer behavior. Read More...

New Guide Details Tangible Solutions for Retailers to Move ‘Beyond the Bag’

Playbook highlights solutions from the Consortium to Reinvent the Retail Bag that drive near-term, positive environmental impact and cost savings from eliminating single-use plastic bags. Read More...

What a Zombie Apocalypse Can Teach Us About the Fight for Social Justice

Here are three lessons social-impact leaders can learn from Ellie — the 14-year-old protagonist in “The Last of Us” — for dealing with these increasingly challenging times. Read More...

Recenter and Accelerate: Japanese Brands Discuss Future-Proofing the Country’s Economy

“How is the world transforming itself, and how is that going to be linked to corporate activities? We need to achieve symbiosis with that.” — Akihiro Inatsugi, Bridgestone Read More...

The Problem with Recycling, Part 2: Increasing Recycled Content in New Products

This is the second in a three-part series covering key opportunities to turn “the plastic recycling problem” into a circular economy for plastics. Read More...

3 Material Innovators Using Algae to Paint Greener Picture for Fashion

Living Ink, Algaeing and Mounid are changing the game with carbon-negative, fast-to-produce alternatives to carcinogenic, petroleum-based inks, dyes and textiles. Read More...

UN Agrees on Unprecedented Treaty to Protect the High Seas

Previous rules to protect the ocean have been vague and weakly enforced, leaving the seas, marine ecosystems and the people who work them vulnerable to exploitation. Read More...

Natural Rubber Production Driving Responsible Forestry

Many natural rubber users cannot claim that their rubber is sourced responsibly due to the highly fragmented market at the top of the supply chain. But a growing number of brands are using their influence to change that. Read More...

Not Their Waste, But Still Their Problem: How Alaska Is Managing an Influx of Global Marine Debris

A multi-stakeholder, community-based collaboration and an innovative model of plastic-waste recovery are helping to clean up the Gulf of Alaska. Read More...

McKinsey: Circular Economy for Cement Could Be Worth €110B by 2050

The concrete industry is responsible for 8% of all global carbon emissions; and 30-40% of today’s solid waste is created through the construction and maintenance of the built environment. Read More...

Upcoming Events

Wednesday, April 30, 2025
External Test 2
External Event
More Information

Wednesday, April 30, 2025
test Nova Webinar
Webinar
More Information

Thursday, May 22, 2025
Test Member Discussion Grtoup
Member Event