COVID-19 accelerated a shift from “me” to “we”; and a new trend called "caremongering" not only characterizes people's behavior towards each other, but what they look for in the companies they support. At Fjord, we believe those companies designing with the benefit of all life in mind will thrive now and in the decade ahead. Read More...
Along with the release of its 2019 Sustainable Impact Report, the tech giant has set bold goals around reduction of single-use plastics and increasing recycled materials; and committed to doubling its number of Black executives by 2025. Read More...
Food is not about boxed brands on a shelf, but about people and the environment — hence, our need for food declarations. We’re working on one that not only certifies the ingredients, but shows consumers the impact they make with the purchase of each product. Read More...
The latest Porter Novelli Purpose Tracker reveals a new mandate for US companies to authentically and substantively address racial inequality and myriad social justice issues. Read More...
Fare, a new food-delivery app, is building a more equitable model — one that fosters enhanced community cohesion and shared benefits, and doesn’t include restaurant-crippling fees. Read More...
A new range of initiatives from Visa aims to further support small business recovery from COVID, and equip them to keep up with increasing demand for e-commerce and digital payments; with $100k in grants earmarked for US-based, Black women-owned small businesses. Read More...
At the Ellen MacArthur Foundation’s recent Big Food Workshop, a variety of experts from throughout the food space spoke on the need to radically redesign for circularity and regionalism, to help us heal our broken global food system. Read More...
Internationally recognised speaker and author Thomas Kolster, also known as Mr. Goodvertising, takes a hatchet to his earlier beliefs around purpose-driven brands in a new book, The Hero Trap. He says the one question brands need to be asking and acting on to change behaviors at scale and unlock sustainable growth that benefits all is ‘Who can you help people become?’ Read More...
Amidst the social unrest that has flooded the US since the murder of George Floyd, four household-name food brands, whose brand identities have long centered around racial stereotypes, are updating their images and logos to reflect the changing societal consciousness. Read More...
As impact communicators and advisors, it’s our responsibility to remind those we work with and those we meet along the way that businesses that lead with purpose and credible, authentic values are those that will stand the test of time. Read More...
Over 110 small and medium-sized apparel brands from around the world have signed on to the 2020 Circular Fashion Pledge, with actionable steps to make circular fashion an industry-wide reality. Read More...
New reports from As You Sow and WWF dig into action taking place around corporate commitments to eliminate plastic waste in their operations and environment — along with ways to effectively trudge forward. Read More...
New report highlights the huge potential of manmade fibers such as viscose, modal and lyocell to create a more sustainable future, and outlines a sector-wide vision that could revolutionize multiple industries. Read More...
“We are confident that we will be able to reach these targets by 2030, but we are ambitious to get there sooner; because that is what the planet needs and what our consumers are asking for.” — Christopher Davis, The Body Shop Read More...
Corporate America, through storytelling, can eliminate institutional racist policies and laws to create economic opportunities for African Americans; and hence, themselves. I urge every corporation to create storytelling programs to weave your employee/client/supplier base into a seamless diversity quilt. Read More...
Take a minute to scan your last sustainability report’s CEO statement, and to peel back the glossy SDG infographics. Can you say, hand on heart, that your company’s current SDG response really is creating system-wide value? Read More...
Investors and shareholders leading the push for greater ESG performance recognize that ESG challenges are complex, evolving and nuanced. The Family Forest Carbon Program allows companies to address a range of critical ESG issues that benefit the environment and rural communities. Read More...
Fixing centuries of racism and unequal access will require big changes in how we do business if we are to truly move towards a more equitable, fair, and just economy and society. Read More...
Participation in Canopy’s Pack4Good initiative to keep the world’s ancient and endangered forests out of packaging supply chains doubles, with the addition of 11 new companies. Read More...