Avery Dennison has reiterated its commitment to sustainability with a video series that makes it easy for label converters and brand owners to understand the importance of sustainable paper sourcing to achieve their sustainability goals.
“In this Ask the Experts video series, we share insights into global trends and drivers, discuss about effective collaboration across the supply chain and examine next steps for the pressure sensitive adhesive (PSA) industry to help the environment,” says Marcel Cote, director of strategic marketing, Avery Dennison, South Asia Pacific and Sub-Saharan Africa.
“Today’s announcement is part of our global efforts to achieving our sustainability goals. In working towards our goals, we are committed to lead our industry and create shared value for our customers, stakeholders and the community across the ten markets in South Asia Pacific and Sub-Saharan Africa,” adds Marcel.
This series of videos were produced in partnership with the Forest Stewardship Council™ (FSC™), a global not-for-profit organization that sets the standards for what is a responsibly managed forest.
Communicating complex, unfamiliar sustainability claims on CPG packaging
Join us as Applegate and HowGood share insights into marketing lessons, consumer response and understanding, and marketplace data on the expression and communication of new categories of sustainability claims on CPG packaging - as well as tips for avoiding consumer and industry backlash and controversy - Wed, Oct. 16, at SB'24 San Diego.
To view all three videos in this Ask the Experts series, please visit http://label.sapssa.averydennison.com/en_sa/home/solutions/sustainability.html
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Sustainable Brands Staff
Published May 1, 2017 4pm EDT / 1pm PDT / 9pm BST / 10pm CEST