Community Updates

Discerning Taste:
Sustainability Reporting for Evolving Audiences

Corporate sustainability is no longer a niche subject important only in the minds of a handful of regulators and environmentalists. As our collective understanding of the value of sustainability has grown, new audiences have joined the conversation. For sustainability professionals, catering to this growing and diverse audience can be challenging.

Published 8 years ago | About a 1 minute read

Comprehensive reports, and their underlying frameworks, provide a level transparency and accountability that modern stakeholders demand. But producing an annual sustainability report alone doesn’t equal effective communications.

Our recent report explores how leading reporters have gone beyond the comprehensive report, and started serving up sustainability content to audiences with increasingly discerning tastes.

Follow the link below to learn how you can truly inspire audiences, by going beyond simply talking about what you’re doing and speak to why what you are doing matters to them.

Communicating complex, unfamiliar sustainability claims on CPG packaging

Join us as Applegate and HowGood share insights into marketing lessons, consumer response and understanding, and marketplace data on the expression and communication of new categories of sustainability claims on CPG packaging - as well as tips for avoiding consumer and industry backlash and controversy - Wed, Oct. 16, at SB'24 San Diego.

Tell me more!

http://www.thinkparallax.com/perspectives/project/sustainability-reporting-for-evolving-audiences/