Bill Weihl, who recently resigned as Google’s “Green Energy Czar,” will take on a similar position with Facebook at the end of January.
For six years Weihl led Google’s clean energy initiatives, but left the company in November when the search engine giant announced it would end research into solar thermal energy and other renewable energy technologies to focus on core activities.
Weihl joins Facebook just as the company ramps up efforts to acquire more green power and reduce electricity consumption. Last month, the company announced a new clean energy policy in response to a two-year Greenpeace campaign that challenged the company to “Unfriend Coal.”
According to the blog Fresh Dialogues, which first broke the story, Weihl’s new position will focus on sustainability, clean energy and energy efficiency.
Communicating complex, unfamiliar sustainability claims on CPG packaging
Join us as Applegate and HowGood share insights into marketing lessons, consumer response and understanding, and marketplace data on the expression and communication of new categories of sustainability claims on CPG packaging - as well as tips for avoiding consumer and industry backlash and controversy - Wed, Oct. 16, at SB'24 San Diego.
Bart King is a PR consultant and principal at Cleantech Communications.
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Bart King is the founder and principal at New Growth Communications. He specializes in helping sustainability leaders develop thought leadership content and strategy
Published Jan 2, 2012 3pm EST / 12pm PST / 8pm GMT / 9pm CET