In the largest, most robust, industry-leading and internationally-recognized research of corporate social engagement, CECP: The CEO Force for Good, in association with The Conference Board, found in their annual Giving in Numbers report that IBM is a leader in corporate social responsibility programs. CECP’s annual report gathers data from 258 of the world’s largest companies, in aggregate representing $7.6 trillion in revenue and 16.8 million employees, and found that among corporate peers, IBM was among the top 25% of companies—or top quartile--when measuring total giving. To be in the “Top Quartile” of total giving, companies gave at least $53 million in 2016. Median total giving in 2016 among all 258 respondents was $19 million.
Download the report to learn more: Giving in Numbers: 2017 Edition
Communicating complex, unfamiliar sustainability claims on CPG packaging
Join us as Applegate and HowGood share insights into marketing lessons, consumer response and understanding, and marketplace data on the expression and communication of new categories of sustainability claims on CPG packaging - as well as tips for avoiding consumer and industry backlash and controversy - Wed, Oct. 16, at SB'24 San Diego.
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Sustainable Brands Staff
Published Nov 20, 2017 1pm EST / 10am PST / 6pm GMT / 7pm CET