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IBM Recognized by CECP:
The CEO Force for Good

In the largest, most robust, industry-leading and internationally-recognized research of corporate social engagement, CECP: The CEO Force for Good, in association with The Conference Board, found in their annual Giving in Numbers report that IBM is a leader in corporate social responsibility programs. CECP’s annual report gathers data from 258 of the world’s largest companies, in aggregate representing $7.6 trillion in revenue and 16.8 million employees, and found that among corporate peers, IBM was among the top 25% of companies—or top quartile--when measuring total giving.

In the largest, most robust, industry-leading and internationally-recognized research of corporate social engagement, CECP: The CEO Force for Good, in association with The Conference Board, found in their annual Giving in Numbers report that IBM is a leader in corporate social responsibility programs. CECP’s annual report gathers data from 258 of the world’s largest companies, in aggregate representing $7.6 trillion in revenue and 16.8 million employees, and found that among corporate peers, IBM was among the top 25% of companies—or top quartile--when measuring total giving. To be in the “Top Quartile” of total giving, companies gave at least $53 million in 2016. Median total giving in 2016 among all 258 respondents was $19 million.

Download the report to learn more: Giving in Numbers: 2017 Edition

Consumers increasingly savvy about sustainability claims

Join us to hear insights from brands including Applegate on marketing lessons from consumer response to sustainability claims on CPG packaging, at SB'24 San Diego — October 14-17.