Monadnock Paper Mills has announced its membership in the Gift Card Network and its educational committee to raise awareness of the benefits of forest materials as alternatives to polyvinyl chloride (PVC) and bioplastics for gift card programs.
Monadnock, along with fellow manufacturers of sustainable card materials, say they will contribute educational resources and drive discussions around ecological options for card production.
The Gift Card Network is a community of gift card industry members that connect, collaborate and contribute through a highly specialized online platform, events and group discussions. Members identify and create media, information, and services around education, challenges, and potential solutions to help the industry move forward.
“As one of the major players in the new technologically advanced paper card industry, Monadnock brings support to our efforts to empower merchants in finding new ways to innovate their gift card programs for the benefit of consumers," said Matt Davies, Gift Card Network founder and director.
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Monadnock says a greener gift card program is an opportunity for consumers to significantly reduce environmental impacts. Around 99 percent of the 3 billion gift cards generated each year are made of non-renewable plastic.
“Our participation in the Gift Card Network and its educational committee is consistent with our plastic replacement strategy and demonstrates our commitment to empowering retailers with the knowledge and materials necessary to live up to their corporate social responsibility standards and to enhance brand loyalty among eco-conscious consumers,” said Jim O’Rourke, senior manager of Monadnock Paper Mills.
Monadnock recently was recognized by the Environmental Protection Agency (EPA) as a recipient of a 2013 Environmental Merit Award for its significant contributions to environmental awareness and problem solving. Awarded annually by the EPA since 1970, the Environmental Merit Awards recognize individuals and organizations whose work has protected or improved the environment in distinct ways.
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Founder & Principal Consultant, Hower Impact
Mike Hower is the founder of Hower Impact — a boutique consultancy delivering best-in-class strategic communication advisory and support for corporate sustainability, ESG and climate tech.
Published Sep 11, 2013 1am EDT / 10pm PDT / 6am BST / 7am CEST