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New study by Stagwell’s The Harris Poll shows New Yorkers favor molecular recycling as solution to waste crisis

A recent survey conducted by Stagwell’s The Harris Poll shows that while the waste crisis is a top-tier environmental concern for New Yorkers, they don’t see a plastic ban as a viable solution.

Molecular recycling is an innovative recycling method that allows consumers to keep their essential plastic products, and 78% of New Yorkers say it is a positive solution to the plastic waste crisis.

The study, which surveyed 1,092 New Yorkers across different political parties and demographics, found that around 60% of respondents believe molecular recycling would alleviate the burden of recycling and contribute to a more sustainable lifestyle.

Read full story here.

Everything you need to know about the state of play in molecular recycling

Join us as Katherine Hofmann, Sustainability Strategic Initiatives Manager at Eastman, explores the potential for this new recycling category to help fuel a circular economy for plastics - Wed, Oct. 16, at SB'24 San Diego.