Nielsen - Global Sustainable Shoppers

Hear from Julia Wilson, Vice President, Global Responsibility & Sustainability and Sarah Schmansky, Vice President, Nielsen Fresh / Health and Wellness Growth & Strategy, as they dive into how sustainability in the consumer packaged goods (CPG) landscape is evolving.

Brand Provided | By Nielsen | Published 6 years ago | About a 0 minute read

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Consumers aren’t just demanding that companies make changes to better the world. They’re also making a few adjustments themselves.

The majority (73%) of global consumers say they would definitely or probably change their consumption habits to reduce their impact on the environment. That doesn’t mean every sustainability trend provides an equal opportunity for growth. There’s a wealth of sales trends globally that show that products living in the sweet spot of “healthy for me and healthy for the world” are growing in demand.

Watch video here.