Community Updates

Salterbaxter MSLGROUP's 2015 Directions Report:
The Rise of Science

We are delighted to announce the release of our annual Directions Report, known as the definitive guide to trends and issues in sustainability. In our 15th edition, we explore three dimensions contributing to the rise of science in corporate sustainability: science-based targets, science-based frameworks and stakeholder engagement with science.

Published 9 years ago | About a 1 minute read

Directions 2015 explores how science, sustainability, business strategy and consumer emotion mix. Are science-based targets the driver of change? How necessary and powerful are academic frameworks connecting business strategies to the science behind sustainability? Is science really going to unlock the big sustainability challenges as it gets blended into the hard realities of business and marketing? And will consumers or investors ever really be won over by scientific truths?

Download Directions Report here/ Request printed copy

http://www.salterbaxter.com/directions-report-2015/

Communicating complex, unfamiliar sustainability claims on CPG packaging

Join us as Applegate and HowGood share insights into marketing lessons, consumer response and understanding, and marketplace data on the expression and communication of new categories of sustainability claims on CPG packaging - as well as tips for avoiding consumer and industry backlash and controversy - Wed, Oct. 16, at SB'24 San Diego.

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