Target has introduced a new healthy food collection designed to take make it easier for customers to identify and purchase products free of artificial flavors, colors and preservatives as part of its efforts to increase organic food offerings by 25 percent by end of 2017.
The “Simply Balanced” line has committed to refrain from using 105 common food additive ingredients, Target says. Most of the products within the collection are made without genetically modified organisms (GMOs) and Target says it plans to remove all GMOs from the Simply Balanced collection by the end of 2014.
Several items from the line launched on June 9, with the full collection to arrive in stores by October. The line features nearly 250 organic food products, Target says.
Organic blue corn flax tortilla chips, gluten-free pastas, wild-caught Alaskan salmon, classic muesli cereal and cherry almond Greek yogurt granola bars are among the many foods now available to Target customers.
the exciting potential of cultivated, fermented and plant-based protein innovation
Join us as Aleph Farms, the Better Meat Co, the Good Food Institute and Plantible Foods discuss the latest advancements in cultivated, plant-based, and fermentation-derived proteins — and how incorporating alternative proteins can help brands significantly reduce environmental impacts, while conserving natural resources — Tuesday, Oct. 15 at SB'24 San Diego.
Some 40 percent of Target’s products are certified organic, the company says.
In related news, a study by BBMG, GlobeScan and SustainAbility has found that nearly 9 in 10 consumers globally (86%) say "ingredient transparency is extremely important or very important” for companies to address as part of their products, services or operations — 88% of consumers in emerging markets and 84% of consumers in developed markets. However, only 57% regularly “check the list of ingredients before purchasing” products, highlighting the gap between interest and action in sustainable consumption.
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Founder & Principal Consultant, Hower Impact
Mike Hower is the founder of Hower Impact — a boutique consultancy delivering best-in-class strategic communication advisory and support for corporate sustainability, ESG and climate tech.
Published Jun 23, 2013 4pm EDT / 1pm PDT / 9pm BST / 10pm CEST