This is the SB.com 2.11.1 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Thélios, Mazzucchelli 1849 and Eastman Join Forces to Push Forward Sustainable Innovation in the Eyewear Industry

Thélios, the eyewear expert of world leader in luxury LVMH, today announces they are joining forces with leading acetate-sheet manufacturer Mazzucchelli 1849 and with specialty materials provider Eastman – a pioneer in molecular recycling – to push forward sustainable innovation in the eyewear industry.

Carlo Roni, R&D Director of Thélios declared, "Sustainability has become a business imperative. We have chosen to team up with the best in class players - Mazzucchelli for acetate transformation and Eastman for molecular recycling - to work jointly on the development of new sustainable materials, which we hope will drive change in our industry."

The three entities, who are each committed to excellence in innovation in their respective fields, are working jointly on the release of acetate eyewear frames which will be significantly more sustainable than the current offer.

Read the full release here.

Everything you need to know about the state of play in molecular recycling

Join us as Katherine Hofmann, Sustainability Strategic Initiatives Manager at Eastman, explores the potential for this new recycling category to help fuel a circular economy for plastics - Wed, Oct. 16, at SB'24 San Diego.