This is the SB.com 2.14.0 staging [] environment.
For our public web site, please visit SustainableBrands.com
SB'24 is happening this week! Can’t join the full event? — grab a One-Day or Activation Hub Pass!

Think Recycled Fiber First

As the climate crisis continues, consumers around the world are evaluating their use of everyday items—and paper products are no exception. There is a growing demand for brands to take steps toward sustainability and leveraging sustainable recycled fiber rather than virgin pulp in paper products is one place to start.

Paper products that use recycled fiber not only protect our forests by reducing the demand to harvest trees—but they save waste, water, and chemical use. When we transform recycled materials into premium recycled fiber, we can save millions of pounds of material that would otherwise be created in the virgin paper manufacturing process. This process also reduces energy and therefore greenhouse gas emissions, helping to mitigate the climate crisis.

Read the full news release on SustanaFiber.com here.

Trashy behavior: Engaging consumers in waste sorting and diversion at scale

Join us as leaders from Cradle to Cradle Product Innovation Institute, Sustana and Intuitive AI share insights on how brands, event producers and venues can reduce waste using technology, education and even fun to drive behavior change and divert waste from landfill — Wednesday, Oct. 16, at SB'24 San Diego.