In every aspect of business, UPS is Committed to More™; pioneering sustainable solutions for customers, innovating to deliver packages more efficiently, collaborating with others to tackle the world’s toughest issues, and finding more ways to take action and give back. In this video UPS chief sustainability officer, Rhonda Clark, shares UPS’s approach to sustainability, as well as achievements and goals.
Communicating complex, unfamiliar sustainability claims on CPG packaging
Join us as Applegate and HowGood share insights into marketing lessons, consumer response and understanding, and marketplace data on the expression and communication of new categories of sustainability claims on CPG packaging - as well as tips for avoiding consumer and industry backlash and controversy - Wed, Oct. 16, at SB'24 San Diego.
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Sustainable Brands Staff
Published Sep 8, 2015 3am EDT / 12am PDT / 8am BST / 9am CEST