Ocean-bound plastic supply chains often rely on a workforce that is at risk for social and economic exploitation and exposed to degraded environmental conditions. Additional care is needed to ensure social responsibility throughout that type of suppl... View More
This session will focus on the uncommon collaboration between leading global brands as part of the SB Brands for Good initiative. We’ll share how otherwise competitive brands have worked together to collaborate on research and tools that advance a ... View More
This panel will examine ways and means of activating consumers as the critical ‘missing link’ in emerging circular models around clothes, footwear and other CPGs. Panelists will combine their experiences with ‘consumers as suppliers’ of used ... View More
This session will analyze how purpose could increasingly serve as critical connective tissue for companies in a COVID next world. This session will showcase leading company examples how purpose is embedded into an organization to impact culture, oper... View More
Just as the levels of uncertainty, complexity and ambiguity are intensifying all around us, so too are the levels of creativity smart brands are harnessing to do right by their stakeholders. This session will discuss current frontiers in win-win ways... View More
Equity and justice came to sharp focus after the racial reckoning of 2020, as every company begins/continues their journey leaning into equity and grapples with what that means for their brand(s). Companies behind four household brand names - Kate Sp... View More
This session will go over recommended practices and pitfalls to watch out for when communicating scientific claims on packaging, as well as in any and all marketing, advertising and public relations activities. Leaning on specific examples and practi... View More
This session will focus on best practices in connecting enterprise-level purpose to product-level purpose and successfully activating across all key touchpoints on both levels at the same time. Attendees will receive practical guidance on strategizin... View More
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