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Assets About Activating Purpose

Found 240 assets. Page 10 of 12.

Article
Biogen Puts $250M Toward Protecting the Climate, Human Health, Social Justice

With its commitment to eliminate fossil fuel use by 2040, Biogen aims to accelerate progress on improving air quality and addressing the harm being done to vulnerable communities around the world. ... View More

Article
How American Family’s DreamBank Is Connecting Community, Fueling Dreams

Natalie Healy — American Family Insurance DreamBank Manager — provides insight into how the company is fostering community both in a special physical space and online, supporting a community of dreamers pursuing their passions. ... View More

Article
Virtue Signaling vs Advocacy: What Brands Can Learn from Patagonia’s Campaign to Protect the Arctic

If your brand is serious about sustainability, look no further than Patagonia’s example. The company shows us all what it looks like to build a community of advocates and network of allies that work collectively to shape policymaking. Your brand ha... View More

Article
With Purpose, as with Anything Else: You Get What You Pay For

First, identify your company’s purpose. Then, set long-term goals against your purpose. Finally, define targets, metrics and KPIs to get you there; and embed these in annual and long-term incentive plans.  ... View More

Article
Survey: Gen Z Counting on Brands to Help Create a ‘Radically Better Future’

New BBMG-GlobeScan study finds the next generation of citizens is looking for transformative brand leadership, co-created solutions, and radical change for the future they want. ... View More

Article
How to Scale Your Sustainable Business: 5 Learnings from the Dutch Startup Ecosystem

Here are five lessons from the fastest-growing startup ecosystem in Europe, that will be useful for founders everywhere looking to make a difference. ... View More

Article
EVERFI Commits $100M to End Systemic Social, Economic Inequity in K-12 Schools

The social impact education provider will offer free digital education and tools to close gaps that lead to long-term, systemic inequalities for at-risk students. ... View More

Article
73% of Execs Agree: Companies Must Take Stands on Social Justice Issues

But many executives cite barriers — such as pleasing too many stakeholders with differing views — as part of Corporate America’s challenge in making authentic progress on social issues. ... View More

Article
Brands for Good Unveils Groundbreaking Research on Sustainable Consumer Behaviors

The latest Socio-Cultural Trend Tracker research measures consumer progress against adopting 9 sustainable behaviors, the intention-to-action gap for each, and brand trust scores in the time of COVID-19.  ... View More

Article
Breaking the Cycle of Poverty Through Sustainability, Equity and Resilient Design

Here, Purpose Built Communities president Carol Naughton discusses how sustainability and designing for resiliency can help to end intergenerational poverty, strengthen economically diverse communities and aid in neighborhood revitalization. ... View More

Article
Dreamers, Believers, Soldiers & Cynics: A Tool to Make Sense of New Normals

As you gather tools to help you and your team get your heads around our current and future reality, DBS&C gives teams new insights into themselves and helps renew focus on your company’s collective purpose. ... View More

Article
The Role of Business in the Racial Equity and Justice Movement

Every problem that confronts the US today can be traced back to racist ideology. Businesses cannot survive on just the small percentage of the very wealthy buying goods. Mass incarceration, poverty, healthcare disparities — all of these issues affe... View More

Article
#JustBrands: To Push Cultural Change, Brands Must Unpack Their ‘BAGS’

After a humbling, informative and inspiring day one, day two of Sustainable Brands’ Just Brands virtual event examined case studies of DEI excellence in practice. ... View More

Article
#JustBrands: To Effectively Address Equity, Brands Need to Rebuild From Within

Day 1 of Sustainable Brands’ Just Brands virtual event brought together business, racial justice and social good leaders for frank discussions on the context for racial inequities in the US, what equity really means in 2020, and businesses' role i... View More

Article
Target Reveals Sweeping Action Plan to Advance Racial Equity

Target’s new Racial Equity Action and Change committee (REACH) has created an action plan which focuses on four areas: Team, Guests, Communities and Civic Engagement and Public Policy. ... View More

Article
Cleaning Up Our Act: The Heightened Urgency for a Green Recovery

The pandemic has been a turning point in the way businesses move forward. It is clear that by focusing on finding their higher purpose, right down to the intricacies of their supply chains, businesses can help manifest the sustainable future that we ... View More

Article
The Moonshot Approach: 5 Critical Elements of Transformational Leadership

As part of its #abetterway project, Quiero is asking how the sustainability and business equation will be affected by COVID-19. Here, we reflect on the future of business leadership based on Quiero’s conversations with 100 world leaders in the Ame... View More

Article
Coalition of CEOs Endorses Economic Roadmap for Sustainable Post-COVID Recovery

In an open letter, the group of 14 CEOs calls on governments to accelerate such a transition by recognizing and supporting purpose-first business as an emerging fourth sector of the economy. ... View More

Article
Nimble Nonprofit Pivots to Fulfill Its Purpose During the Pandemic

The Desai Foundation’s advice to purpose-driven organizations dealing with the COVID-19 pandemic is to look beyond the immediate practicalities and be open to new ways to deliver on end goals. ... View More

Article
Slowly But Surely, Fairphone Paving the Way to a More Ethical Electronics Industry

Latest Fairphone Impact Report reveals benefits of social and environmental programs; while LCA of the Fairphone 3 shows that using a smartphone for over 5 years can reduce CO2 emissions by about 40%. ... View More

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