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Assets About Activating Purpose

Found 240 assets. Page 3 of 12.

Article
re:loom Is Helping the Unhoused, Refugees and Low-Income Women Weave a Better Life

The organization provides paid, on-site job training for weavers, 100% healthcare coverage and opportunities to engage in re:loom’s operations while creating upcycled housewares and accessories. ... View More

Article
A CEO’s Perspective: 7 Insights to Discover and Activate Authentic Purpose

Kerry Group CEO Edmond Scanlon and Chief Corporate Affairs and Brand Officer Catherine Keogh share how the purpose-discovery process transformed the $7B company. ... View More

Article
More and More Talent Ready to Leave Companies Over Misalignment of Values

From ‘quiet quitting’ to conscious quitting: Despite economic uncertainty, 51% of employees surveyed would consider resigning if employers do not align with own values. ... View More

Article
Global Citizen, Authentic Team Up to Rally Consumers to Help #EndExtremePovertyNOW

The strategic initiative will include impact-focused brand activations and products to engage consumers in Global Citizen’s mission to end extreme poverty. ... View More

Article
Purposeful Policy: How Governments at All Levels Everywhere Can Accelerate the Purpose Economy

Policymakers everywhere now have a blueprint — and role models — for purposeful policy to better align corporate behaviour with public interest and to create allies for the work that lies ahead. ... View More

Article
Food vs Pharmaceuticals: New Study Highlights Power of Nutrition Over Pills for Improving Heart Health

Founded by cardiologist Dr. Elizabeth Klodas, Step One Foods is aiming to change the paradigm in the US from treating high cholesterol and heart disease with drugs to the ancient wisdom of using food as medicine. ... View More

Article
2022 Lessons: How to Improve Employee Engagement Through Responsive Company Culture

Many employees are re-evaluating what they want and expect from their employers. This is a pivotal moment for companies to recalibrate program offerings and better support employees in applying their unique talents to purposeful projects in the commu... View More

Article
As 2022 Season Closes, World Surf League Reports Progress of ‘We Are One Ocean’ Initiative

In 2021, WSL launched WAOO to protect and conserve surf ecosystems around the world. Over the 2022 tour season, it collaborated with community organizations, indigenous groups, surfers and others on activations including replanting native coastal ve... View More

Article
New Metrics, New Narrative, New Models Reflect New Approaches to Ensuring Targeted Impacts

One of many recurring themes at SB’22 San Diego was the need for a new lexicon and new metrics for the regeneration movement, which more accurately reflect the level of work and transformation needed to not only avert climate collapse but to enable... View More

Article
Post-Secondary’s Postscript: Universities Becoming a Greater Force for Good

Whether it’s finance and administration, physical infrastructure, or strategic and capital plans, universities are unlocking all their assets to play a more ambitious role on the global stage — and other organizations can learn from this innovati... View More

Article
Generating Win-Wins: 4 Key Ingredients of Successful Social-Purpose Marketing

For a purpose-driven business, marketing must transform from traditional advertising to building a social-purpose ecosystem, requiring a fundamental shift in the way marketing is integrated and delivered. In a recent webinar, BCLC, PepsiCo and CLMBR ... View More

Article
Why Employees Are 12x More Likely to Recommend Purpose-Driven Brands

In a world where the mistreatment of employees, supply chain workers and/or the planet will quickly go public through a social post or a company review, ensure your organization’s internal beliefs and behaviors align with your external actions and ... View More

Article
Ærli Aiming to Put Conscious, Regenerative Spin on Corporate Retreat Industry

The new Norwegian network of nine properties is on a mission to redefine business travel with experiences that embed and impart the very essence of sustainability and regenerative practices. ... View More

Article
BCLC: How a Gambling Corporation Transformed into a Social Purpose Company

A gambling corporation may seem like the antithesis of ‘social good;’ but for BCLC, this is exactly why a gambling company should pivot to a social-purpose model: “People can look and say, ‘Hey, if a gambling company can bring in a social pur... View More

Article
Clif Bar’s Clif Corps Partners with Venus Williams to Advance Equity and Access to Nature and Sport

The initiative kicks off with an event series from longtime partner Outdoor Afro, furthering its mission to inspire Black connections and leadership in nature. ... View More

Article
How the Sustainability Journey Can Be a Powerful Tool for Change

At a recent Sustainable Brands virtual event, leaders from the CPG, restaurant and IT industries highlighted how they sold important ideas and ambitions around impact and responsibility internally, and how that translates to external success. ... View More

Article
How to Build a Whole Brand — and Why You Want to

Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that alig... View More

Article
Sompo Holdings: Promoting Sustainable Management That Emphasizes Diversity & Inclusion

As she works to transform the company's 130-year-old corporate culture and the implementation of Purpose, we talked with Group Chief Sustainability Officer Ryoko Shimokawa about her vision for sustainable growth for the company and society. ... View More

Article
How to Sell Sustainability as a Key Measure of Business Success

When companies make bold commitments to sustainability, we all win. Here, we share lessons learned and ongoing challenges from three very different corporate sustainability journeys — to show others on the front lines that they are not alone. ... View More

Article
Brands Walk Their Talk in Support of Women’s Rights

Setbacks such as the overturning of Roe v. Wade offer brands the opportunity to demonstrate their true commitment to supporting a healthy, equitable future for all. ... View More

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