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Assets About Brand Strategy

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Article
Social Purpose Imperative in Business Triggers Capitalism’s New Zeitgeist

Welcome to the tipping point of capitalism. At a time defined by political scandals, nuclear threats, and turbulence on Wall Street, business is society’s unlikeliest hero. A series of watershed statements, reports and initiatives from some of the ... View More

Article
Employees Are Your Best Purpose Ambassadors

This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Campbell Releases 2018 Corporate Responsibility Report

Campbell Soup Company (NYSE:CPB) today released its 10th Corporate Responsibility report, detailing the company’s fiscal year 2017 achievements and outlining new sustainability goals and strategies that further integrate accountability and transpar... View More

Article
Visa Commits to 100% Renewable Electricity by End of 2019

Visa today announced its commitment to use 100 percent renewable electricity across its global operations by the end of 2019. As part of this commitment, announced in conjunction with this week’s Climate Leadership Conference in Denver, Colorado, V... View More

Article
L'Oréal USA Announces Innovative Approach to Achieve Carbon Neutrality for its Operations Facilities by 2019

Today, L’Oréal USA announced its plans to achieve carbon neutrality in 2019 for all 21 of its U.S. manufacturing and distribution facilities with a financially sustainable approach that could potentially serve as a model to support new renewable n... View More

Article
HEINEKEN USA Hosts Panel on the Influence of African-American Consumers

Black History Month serves as a good reminder for us to celebrate achievements in the African-American community, but we should also engage in open conversation on where shortcomings exist and progress remains to be made. ... View More

Article
Member Spotlight: Eileen Boone from CVS shares how her family inspires her dedication to sustainability and what she’s learned from SB Members

Eileen Boone (@EileenBooneCSR), senior vice president of corporate social responsibility and philanthropy for CVS Health, and president of the CVS Health Foundation, spoke with us recently about how her personal life drives her dedication to creating... View More

Article
Kashi Certified Transitional Program Increases 400% in Just 2 Years

Kashi continues to expand its Certified Transitional portfolio, announcing that with the support of consumers, it will now source Certified Transitional ingredients from more than 4,200 acres of farmland across the US — a 400 percent increase since... View More

Article
The Role of Business in Driving Sustainable Consumption, Production

Business is increasingly aligning its activities with the United Nation’s Sustainable Development Goals (SDGs). A recent report shows that 43 percent of the world’s largest 250 companies are now linking their sustainability reporting to the SDGs.... View More

Article
BASF joins the World Plastics Council

BASF joined the World Plastics Council (WPC), a global organization of key leaders in the plastics industry. The WPC promotes industry topics of global relevance like the responsible use of plastics, efficient waste management and solutions to marine... View More

Article
Tesco, Nestlé Poised to Benefit Most from Impending Plant-Based Protein Surge

A shift in consumer awareness around sustainability is causing a surge in demand for plant-based proteins — an emerging market opportunity that global food companies won’t want to miss. ... View More

Article
Unilever discloses fragrance ingredients online for its home care and personal care brands

Unilever is going beyond labelling requirements by disclosing fragrance ingredients online in Europe, starting with France and the UK. The move builds on the commitment Unilever made last year, to build trust in its brands by providing in-depth produ... View More

Article
HEINEKEN announces 'Drop the C' programme

HEINEKEN today announced its 'Drop the C' programme for renewable energy. With 'Drop the C' the company aims to grow its share of renewable thermal energy and electricity in production from the current level of 14% to 70% by 2030. HEINEKEN wants to d... View More

Article
Trending: Startups, Government Put Planned Obsolescence in Its Place

As increasing emphasis is being placed on circularity, the concept of planned obsolescence is being called into question. While it has long been criticized by consumers, brands and governments are finally beginning to recognize that the short-term st... View More

Article
Sustainable Funding for Private Green Businesses

Financing tends to be on the top of the list of hurdles for sustainable companies looking to scale. A business does not survive on a mission alone, and in order to generate profits and revenue, it needs capital to operate. But for sustainable enterpr... View More

Article
Gold Standard, WWF Publish Best-Practice Guide to Accelerate Corporate Action on SDGs

Climate and development standard and certification body Gold Standard and WWF Switzerland have published a new report that seeks to help the private sector define and deliver ambitious strategies to achieve the goals outlined in the UN Sustainable De... View More

Article
Primark Sheds Light on Supply Chain with Global Sourcing Map Tool

Primark, a member of the Sustainable Apparel Coalition, has developed a new online tool that is helping usher in a new era of transparency for the retailer. The Global Sourcing Map allows consumers to access information about the 1071 factories and s... View More

Article
Why Most Companies Are Failing at Purpose (And How You Can Succeed!)

This is the third in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

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