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Article
Seeing Stars: Reconnecting Humanity with a Flick of a Switch

When the city of Franeker, Netherlands, turned off its lights for a night to reveal the now-rarely seen splendor of the night sky, it was a reminder of our inextricable link to each other and our universe. ... View More

Slides
SB Socio-Cultural Trends 2021 Q4 Pulse Report

Full report is available exclusively to SB Brands for Good Partners. Sustainable Brands, in collaboration with the Corporate Partners of the SB Brands for Good initiative, field ongoing socio-cultural research that is designed to understand consumer... View More

Article
Different Paths, Common Goal: How More Companies Are Providing Living Wages

Paying living wages throughout supply chains can mean changing business models, which can seem insurmountable. But a series of case studies from IDH shows how companies and coalitions are making real progress on their commitments. ... View More

Article
The Future of Meat: Likely Somewhere Between Regenerative and Alternative

The broad spectrum of choices in today’s ‘meat’ aisle will continue to diversify as brands work to satisfy the appetites of ever-growing climate-conscious consumer market — and each product has its own benefits, challenges and impacts. ... View More

Article
How to Fuel a Sustainable Future for Packaging

Solving the ongoing packaging conundrum demands a significant shift in how businesses think — moving from a linear to a circular model of operation to improve the amount of packaging that can be reused, recycled and returned to the value chain. ... View More

Article
Intrepid Travel Introduces 22 New ‘Impact Initiatives’ for 2022

To provide experiences that enrich destination communities and travelers alike, the new initiatives span 16 countries and include activities such as meals at local establishments supporting women, migrants and seniors; and immersive tours preserving ... View More

Article
How Brands and Retailers Can Collaborate to Activate Sustainability, Drive Growth

Why are so few brands and retailers partnering to communicate their sustainability attributes at the moment of truth — when shoppers are in the right mindset to buy? A new guidebook offers 10 guiding principles and many inspirational examples to he... View More

Article
Tony’s Chocolonely: The Advent of More Teachable Brand Moments?

“Tony’s has done a great job of raising awareness of an important issue; and there is a real risk that the overriding message that will be left, once the dust settles, is one of a brand getting it wrong — and that could undermine all of the imp... View More

Article
Business ‘First Responders:’ How Can Companies Thrive While Solving for Relentless, Real-Time Crises?

In his new book, “Lead With We,” Simon Mainwaring urges business leaders to adopt a ‘first-responder’ mindset — and provides a blueprint for a proactive, ‘prepare for anything’ approach that enables them to lead with purpose in an incre... View More

Article
Growing Anti-Black Friday Movement Spurns Overconsumption, Unsustainable Holiday Shopping

Consumers are more and more inclined to buy from brands that align with their beliefs and values; and anti-Black Friday is an important indicator of the growing chasm between purpose-driven brands and those still banking on business-as-usual approach... View More

Article
Meeting Your Corporate Circularity Commitments: Welcome to the Age of Advanced Recycling

We believe that the solution to stopping plastic waste is understanding that the material is too valuable to be lost in landfills. We can change what is traditionally considered waste and transform it into a valuable, sustainable resource through adv... View More

Article
Citizen Science Engages Travelers, Contributes to Conservation Efforts

The natural intersection of citizen science and tourism is obvious: If travelers are already participating in these activities, why not encourage deeper understanding and awareness about the natural world while also advancing scientific research? ... View More

Article
Poll Finds Disconnect Between Spanish, Latin American Mobility Preferences, Sustainability

While private car is the preferred mode of transport for Spanish and Latin Americans, 70% think cars take up too much space in cities. Cabify is working to raise awareness on the impact of transport and advancing a pioneering environmental strategy t... View More

Article
‘Vanguardians of the Galaxy’ Stunt Shows Climate Laggards Can No Longer Fly Under the Radar

Two recent releases by a noted activist group put tough questions in front of one of the world’s largest financial institutions — which would be wise to pay attention. ... View More

Article
Thinking About the Box: The Role of Digital Printing in Packaging Sustainability, Consumer Experience

Brands have a powerful voice and field of influence; by leading by example on digital packaging innovation, they can not only reduce their impact on the environment, but be heroes of change and inspire others to take positive action, as well. ... View More

Article
3 Key Drivers for the Regenerative Leadership We Need

At SB’21 San Diego, leaders from a variety of industries and disciplines seemed to agree on three key drivers necessary for the regenerative leadership our world needs. ... View More

Article
Water and Climate: The Business Imperative to Change Behavior

While it can feel overwhelming to see how much our actions impact the Earth, we still have a small window of opportunity. And by changing how we consume, store and distribute water, the water sector alone could eliminate 10% of global GHG emissions. ... View More

Article
New Campaign Empowers Consumers to Ditch Banks Financing Fossil Fuels

'Swap for COP' asserts that moving one’s money out of fossil-fuel-financing banks is one of the simplest and most impactful things that individuals can do to help mitigate the climate crisis. ... View More

Article
Brand Storytelling: A Mechanism for Building a Regenerative Future

On the final day of SB’21 San Diego, a diverse array of keynote speakers explored some of the many ways in which storytelling can be a powerful tool for manifesting the future we need. ... View More

Article
Tourism Carbon Labels Educate Travelers, Motivate Companies to Reduce Emissions

Given the pandemic pause, it’s hard to say whether these labels will sway decision-making for travelers. Regardless, these publicly shared labels hold travel companies accountable for measuring, sharing and continuing to reduce their carbon emissio... View More

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