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Which brands do you really care about? Is there one you simply couldn’t do without? It’s a question that we rarely ask — so prevalent and dominant are companies and brands in our everyday lives. But while we’re dependent on the products and s... View More
Nine in ten Canadians (92 percent) would switch brands if a different brand of a similar quality had a compelling social purpose, according to new research from Kin&Co. The firm’s new report — which looks exclusively at the Canadian market �... View More
New Tagline Demonstrates Company’s Longstanding Commitment to Improving the Environment, Leadership in Transparency and Improving Lives RACINE, Wis., April 23, 2018 – For the first time in nearly two decades, the company behind such ubiquitous an... View More
Proposing a new idea and convincing others of its validity is no easy task. Even more so when you’re dealing with complex issues such as supply chain transparency, or trying to shift the ‘take, make and waste’ model of the fashion industry to o... View More
In honor of Earth Day, Kohler Co. is showcasing its work to repurpose industrial waste materials via a Facebook Live panel discussion. The panel, slated for Monday, April 23 at 2:30 p.m. CDT, will feature KOHLER WasteLab associates talking about thei... View More
CVS Health continues to put its money where its purpose is. Following up on the promise it made in January to stop altering imagery for beauty products, the company’s retail division, CVS Pharmacy, has launched an advertising campaign, “Beauty in... View More
P&G, Salesforce.org, Starbucks, Nestlé among companies showcasing initiatives in the Activation Hub at SB’18 Vancouver, June 4-7 SAN FRANCISCO, April 18, 2018 – Sustainable Brands® is evolving the concept of the traditional conference expo ... View More
The Procter & Gamble Company today announced it has achieved many of its 2020 environmental sustainability goals, has plans in place to meet the rest and has established new, broad-reaching goals for 2030. ... View More
Building on Danone's long-term commitment to balancing financial success with social and environmental responsibility, its U.S. subsidiary, formerly known as DanoneWave, commemorates its first anniversary by announcing the achievement of becoming the... View More
SAN FRANCISCO, April 10, 2018 - Sustainable Brands® recently announced a strategic partnership with Pixelis, a branding agency based in Paris, France committed to design, innovation and sustainability. Sustainable Brands has partnered with Pixelis t... View More
Amidst a wave of negative public opinion on plastics and the waste associated with it, several companies have responded with commitments to reduce single-use plastics, combat marine plastic pollution, and support startups with ... View More
The Hershey Company has announced a new comprehensive strategy for cocoa sustainability with an emphasis on addressing pressing issues facing cocoa-growing communities such as poverty, poor nutrition, at-risk youth, and vulnerable ecosystems. Cocoa F... View More
In February, KFC in the United Kingdom had a bit of an issue — it ran out of chicken. ... View More
Outdoor apparel brand Icebreaker has reinforced its commitment to the use of natural fibres and sustainable production with the launch of its inaugural Transparency Report: Made Different. Touting it as an industry first, the report gives readers a f... View More
This month, Pure Strategies celebrates 20 years of providing sustainability consulting to companies such as Stonyfield Farms, Ben & Jerry’s, Seventh Generation and Walmart. Its team has been helping to build leading strategies, improve products... View More
We’re increasingly living in a world of purpose-led brands, as growing numbers of consumers are more interested than ever in the “big world” issues related to the products they buy, and how they use them. And yet, when it comes to the sustainab... View More
This is the sixth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More
One in 10 people around the world lacks access to clean drinking water, yet the majority of US consumers are unaware of the extent of the global water crisis, new research from Procter & Gamble (P&G) shows. ... View More
A new report from CDP and the Climate Disclosure Standards Board (CDSB) shows a gap between the way companies identify climate-related risks and opportunities, and how they are preparing to tackle them. ... View More
Are businesses ready to respond to the existential threats posed by social and environmental issues such as wealth inequality and climate change? Not yet, it seems. A new report from the University of Cambridge Institute for Sustainability Leadership... View More