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Assets About Corporate Communications

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Article
Excitement Builds for Sustainable Brands ‘18 in Vancouver

Over 100 Brands already registered, including HEINEKEN, Aveda, eBay, REI & others SAN FRANCISCO, March 15, 2018 – Sustainable Brands® reveals program, networking and activity highlights for its upcoming global flagship conference: SB’18 Va... View More

Article
HEINEKEN USA Gives a Loud Cheer for Women in Beer

Heineken® is famous for its 150-year-old beer recipe. But there is no recipe when it comes to women succeeding at HEINEKEN USA (HUSA), and that’s something we’re just as proud of. In the past, beer has been a male-dominated field, but HUSA is pr... View More

Article
Trending: Int'l Women's Day Spawns Host of Social Impact Partnerships, Films, Campaigns

At a moment when the world is beginning to more fully acknowledge the power and voice of women, big name brands and organizations are using their influence — and some creative marketing — to shed light on issues such as the gender pay gap and the... View More

Article
How to Coach Employees on Purpose

This is the fifth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Avery Dennison Among Barron's 100 Most Sustainable Companies

Sustainability, one of our company values, means we are focused on the long-term health of our business, planet and communities. Our efforts over the last few years have dramatically raised the bar, and recently resulted in our ranking #72 on Barron�... View More

Article
2020 Targets Met Early

SAP’s latest Integrated Report, released today, sets it all out in black and white: In 2017, SAP cut its CO2 emissions by 55,000 tons year over year. That’s a whopping 14%. But even more important: At 325 kilotons, our carbon footprint is once ag... View More

Article
Employees Are Your Best Purpose Ambassadors

This is the fourth in a series of articles examining how business leaders and companies can transform their corporate culture in order to succeed in the midst of the impending Purpose Revolution. Find links to the full series below. ... View More

Article
Despite Progress, More Corporate Climate Action Needed to Drive Long-Term Change

Ceres has released a new interactive web-based analysis examining how more than 600 of the largest publicly traded companies in the US are responding to urgent calls to act on climate change and other sustainability issues, and positioning themselves... View More

Article
How to Take Stakeholder Engagement to the Next Level

Companies are investing in corporate responsibility programs with the goal of making a positive contribution to the communities and environments in which they operate. Successful corporate responsibility programs emphasize engagement with various sta... View More

Article
Following Parkland, Growing Number of Brands Sever Ties with the NRA

Following the tragic shooting at Marjory Stoneman Douglas High School in Parkland, Fla. on February 14 that left 17 people dead, businesses are using their influence to drive change. Over the past several weeks, an onslaught of corporations ranging f... View More

Article
Super Bowl LII Hits Ambitious Waste Diversion Target to Become Zero-Waste Event

Earlier this year, the NFL, PepsiCo, Aramark, U.S. Bank Stadium, SMG and the Minnesota Sports Facilities Authority announced an ambitious plan to make Super Bowl LII a zero-waste event. The results are finally in and it’s official — the effort wa... View More

Article
Climate Strategies Step Into Scope 3: Tips for Science-Based Scope 3 Climate Targets

When Walmart announced its Project Gigaton goals in 2017, it raised the bar for corporate climate action. This ambitious commitment is aimed at reducing emissions from Scope 3 sources by one billion tons by 2030. ... View More

Article
Can We Avoid the Fall of Giants?

The recent collapse of Carillion plc raises serious questions about the viability of corporate business models. This might not be an isolated event — presenting a major wake-up call for businesses, everywhere. The question is, what should be done: ... View More

Article
Here Come the 'Do Wellers'

In the din of companies and brands shouting about the good they’re doing, ‘purposewash’ is overtaking ‘greenwash’ as the default accusation of corporate hypocrisy. Thirty years ago, Chevron was one of the first accused of greenwash after a ... View More

Article
Pride, Not Guilt Biggest Driver of Pro-Environmental Actions

A lot of pro-environmental messages suggest that people will feel guilty if they don’t make an effort to live more sustainably or takes steps to ameliorate climate change. But a recent study from Princeton University finds that highlighting the pri... View More

Article
Corporate Community Engagement: 5 Essential Considerations

Back in the early days of corporate philanthropy, companies typically selected causes to support based on the personal interests of the chairman — or the chairman’s wife! — with little or no regard to issues of strategy, relevance or impact. Fo... View More

Article
Unleashing the Power of Online Reporting

Confronted with an ever-growing demand for transparency and materiality, companies need to find an adequate format to publish both financial and pre-financial information to their stakeholders in an effective way. While traditional reporting reaches ... View More

Article
Unilever Threatens to Pull Ads if Tech Platforms Don’t Clean Up ‘Toxic Content’

In a bid to build trust into our systems and society, Unilever has announced a new commitment to cut investment in platforms that breed division in society — and is challenging the rest of the industry to do the same. In his keynote speech at the I... View More

Article
Toyota Tackles Climate Change, Inclusivity in ‘Start Your Impossible’ Campaign

Building on the success of its “Good Odds” spots released during the Super Bowl, in which it highlighted the real-life story of Canadian Para-alpine skier Lauren Woolstencroft, auto giant Toyota has released a new ad campaign “Start Your Imposs... View More

Article
New communication concept highlights BillerudKorsnäs as change ambassador

BillerudKorsnäs’ mission, to challenge conventional packaging for a sustainable future, is based on the fact that innovative and sustainable packaging solutions have an important role to play in delivering solutions to some of the global challenge... View More

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