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On Tuesday, BBMG co-founder Raphael Bemporad hosted the second morning’s plenaries at SB ’15 London. He began by highlighting the transitionary power of sustainable brands.“As we begin the conversation today, I’d like us to think about the pr... View More
Psychology teaches us that humans are irrational, adaptable, constantly changing beings with cognitive abilities greater than any other animal. Economics would have us think we are rational, unchanging, robots devoid of empathy or feelings towards an... View More
In 17 earlier parts of this series, Claire Sommer, Jill Lipoti and I developed 34 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) ... View More
How can we get food to the 800 million hungry people in the world?Esther Ndichu | UPS ... View More
Recently, I was invited for a panel discussion on the future in brand communication at the renowned faculty of advertising and marketing, the ESPM, in São Paulo. I shared my view that society nowadays demands brands to positively contribute to the s... View More
“I want our new phone to be a storytelling product.” This was the exciting and daunting challenge laid down to us by Fairphone CEO Bas van Abel, just over a year ago, in the first briefing for their new ethical phone handset design. ... View More
This is the second post in a short series on purpose. If you missed the first one, you should start here.I’m not going to pretend to have all the answers, but I think I’ve at least become better at understanding the problem. Capitalism has lost s... View More
In a whitepaper released this summer, JetBlue explores how building wider purpose into brands yields competitive advantage. “The Matter with Metrics: Measuring the ROI of Sustainability” presents a four-pronged framework to creating and measuring... View More
In 1928, a struggling scientist working to find a cure for bacteria became frustrated with his work and decided he needed a break. This was not the tidiest of scientists and instead of properly cleaning up, he simply left his dirty petri dish in the ... View More
In 16 earlier parts of this series, Claire Sommer and I developed 29 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) From this point on, the series will be co-authored... View More
Corporate responsibility report season is upon us, and with that, we are constantly being inundated with important data — reductions in carbon emissions, savings in waste and changes in energy use. This increase in sustainability reporting is a sig... View More
AT&T is kick starting the 2015-2016 school year with $20 million in contributions to education organizations through its AT&T Aspire program. Students and teachers in more than 26 states will benefit. This back to school investment is just on... View More
What is your why? It is a question that you have most likely been confronted with at some point in your life. But, do you truly know what it means? And more importantly, have you been able to clearly define your why? Simon Sinek’s TED talk, “How ... View More
Corporate responsibility is about more, not less: more value creation, more collaboration, more diversity and more passion. This belief in continuous growth and improvement is central to our approach to corporate responsibility here at Symantec. It�... View More
As climate issues, resource depletion and social issues begin to inform corporate strategy, brands need to communicate their values, experiences, and solutions. New crises demand new strategies, and San Francisco-based PR and media strategy firm Blue... View More
In 15 earlier parts of this series, Claire Sommer and I developed 28 pitfalls in the sustainable business metrics field, based on the experiences of many mostly non-business fields. (Find them here.) ... View More
“I hate my job.” It’s a sign of a warped world that most of us have heard friends, family or our own lips make this gloomy statement. Chances are that four out of every five people working for you right this minute would rather be not working. ... View More
This is the latest in a series of posts in which we will poll our global community of business leaders and practitioners — the “SB Vanguard” — on a variety of issues pertinent to the evolving sustainable business landscape. ... View More
In the sustainability field, in contrast to other fields, it is the biggest possible compliment to no longer be needed in a discussion because your colleague in purchasing is already covering your topics. But how do you get your colleagues to not jus... View More
Everybody loves a list, right? Right.Well, here’s mine – a 46-point manifesto-like checklist for anybody looking to communicate corporate sustainability. It’s not rocket science. But as the following pointers suggest, there’s every opportunit... View More