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Assets About Storytelling

Found 618 assets. Page 24 of 31.

Article
Backcasting: A Roadmap to Transformational Change

As we have entered a new year, I’d like to take a closer look at the concept of backcasting for coming up with strategies that marry ‘transformational change’ (as sustainability practitioners like to call those meaningful sustainability outcome... View More

Article
For Clifford, Hope Springs Eternal for 'The Greening of Asia'

Mark Clifford’s forthcoming book, The Greening of Asia: The Business Case for Solving Asia’s Environmental Emergency (Columbia Business School Publishing, March 2015), offers a hopeful take on major trends in the region, such as entrepreneurs and... View More

Article
Measuring Sustainability, Part III: How a Sustainability Index Can Optimize Decision-Making

In the first two parts of this series, we explored the motivations behind creating a sustainability index, and the steps to take when creating an index. In this final part of the series, we will explore how organizations can deploy an index to make c... View More

Article
AT&T Ranked one of the 50 Most Community-Minded Companies for Third Straight Year

I have worked at AT&T for over 18 years. Most of that time has been spent in various sales and operations roles and I’ve really enjoyed my time with this company. But I’ve particularly enjoyed the past three years leading our community enga... View More

Article
Changing the Way Non-Financial Performance Is Measured, and Thus Managed, in Pursuit of Future-Fit Businesses

Think of a company, any company. Got one? OK. Now ask yourself this: Is the company truly sustainable, in everything it does and sells? If not, then how must the company change before it is? ... View More

Article
Brands That Treat Customers Like Idiots Are Not Sustainable

At SB ‘14 London last month, one thing that really stood out for me was the focus on how storytelling can be used to help brands engage their customers with the theme of sustainability. For example, on the first morning of the first day, Daianna Ka... View More

Article
United Colors of Benetton, UN Women Engaging Millennials to 'End Violence Against Women Now!'

A group of angry-looking men surround a woman seated alone in the desert, and proceed to "stone" her … with flower petals, in a striking (no pun intended) new campaign by United Colors of Benetton in support of UN Women (the United Nation... View More

Article
My Experience Working and Living Openly Gay in AT&T’s Proud, Award-winning Workplace

By: Scott Sapperstein As an openly gay general manager at AT&T, I experience AT&T’s commitment to equality and inclusion firsthand; my story as an employee is special because it is unremarkable. From the day I joined AT&T 13 years ago, ... View More

Article
Why Business Leaders in the UK Are Advocating for Improving Working Conditions

This is the second in a series on Lobbying for Good. ... View More

Article
Unleash the Radical Intrapreneurs!

John Meynard Keynes once said: “Practical men, who believe themselves to be quite exempt from any intellectual influence, are usually the slaves of some defunct economist.” I think most business leaders would scoff at the idea that an economist g... View More

Article
Speakers Reimagine Business Models, Stakeholder Engagement, Product Sustainability on #SB14London Day 2

In her opening address Tuesday at SB ’14 London, Sustainable Brands founder KoAnn Skrzyniarz confronted the audience with a challenge: Reimagine what an economy might look like if it was based on trust.“The big root of the conversation we’ve be... View More

Article
Nine Insights and Nine Themes from #SB14London, Morning 2

The first morning of SB London featured some excellent speakers and stories, from Lyf Shoes’ Aly Khalifa to Michael Dickstein from Heineken to B&Q’s Chris Moss. Between them, this brilliant lineup delivered some great insights, accompanied by... View More

Article
#SB14London: How Holonomic Thinking Can Help Us Upgrade Our Leadership Skills for the New Economy

On the way into this workshop, I overheard a remark that this was a novel session, and involved working with clay … this turned out to be absolutely true, but more on that later.Simon Robinson and Maria Moraes Robinson are the co-authors of Holonom... View More

Article
Discounting the Discount Rate: How Can We Value a Sustainable Future?

“We are made wise not by the recollection of our past, but by the responsibility for our future.”— George Bernard ShawA bird in the hand…We know that a bird in the hand is worth two in the bush. The adage works well, and it makes sense for a ... View More

Article
J&J, HP, Kaiser Discuss Effective Metrics, Messaging in Push for Sustainability in Healthcare

On Wednesday, I had the pleasure to attend Metrics that Matter, Messages that Motivate — Making the Right Case for Sustainability in Healthcare, an event hosted by The Wharton Initiative for Global Environmental Leadership (Wharton IGEL) and Johnso... View More

Article
Startup Setting Out to Make Fashion Industry Transparent, 'Just'

The deadly collapse of the Rana Plaza textile factory in Bangladesh in April 2013 was a tragic, overdue wake-up call to the fashion industry — not only to take action to ensure the safety of workers throughout their value chains, but also to illust... View More

Article
#NewMetrics '14: TD Bank, Intel, CA Technologies, WeSpire Share Employee Impact Case Studies

Rounding out the final afternoon of Sustainable Brands’ New Metrics ‘14, Susan Hunt Stevens, founder & CEO of WeSpire, led a candid, data-rich conversation with representatives from TD Bank, Intel and CA Technologies about their employee enga... View More

Article
#NewMetrics '14 Panel Explores Data-Derived Solutions to Top Global Supply Chain Risks

It’s Friday afternoon at New Metrics ’14, and next on the agenda is a workshop offering data-based insights and recommendations on top global supply chains risks from specialists in the field.The conversation was co-led by Andrew Savini, Manager ... View More

Article
2-Part #NewMetrics '14 Panel Shines Light on Sustainability Context in Practice

A two-part session on Thursday afternoon explored sustainability context through examining the evolution of corporate sustainability goals, and case studies from leading companies proactively applying it to their goal-setting processes.First, Sustain... View More

Article
Almost 400,000 Fill NYC Streets to Drive Home the Need for Climate Action

Almost 400,000 people turned out in NYC yesterday for the US edition of the People's Climate March, the largest protest in the history of the issue, joined by more than 2,000 events in 166 countries worldwide.The streets began to fill up about 10:30a... View More

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