Geoff is an entrepreneur whose experience spans sustainability consulting, high-tech startups, and academic research.
The Sustainable Development Goals serve as an urgent call to action for companies to pay as much attention to their extra-financial performance as to their financial performance. ... View More
Take a minute to scan your last sustainability report’s CEO statement, and to peel back the glossy SDG infographics. Can you say, hand on heart, that your company’s current SDG response really is creating system-wide value? ... View More
This pandemic throws a spotlight on the interdependencies between business, nature and society. It may be tempting right now, when it is hard to see beyond the next few weeks, to dismiss the SDGs as a distraction. But they have been described as a �... View More
Societal expectations shift incessantly, like stones on a beach. Some ideas ripple gently across our collective consciousness, leaving barely a trace, while others swell and gather momentum, swelling into waves capable of dislodging the largest rocks... View More
“Purpose is like Pokémon - everybody is chasing it and nobody knows why,” “Mr. Goodvertising,” Thomas Kolster, mused at the start of the Tuesday morning plenary session at SB’16 Copenhagen. Articulating purpose is central to modern brandin... View More
“There was an American comedian 100 years ago that said, ‘If we don’t change direction soon, then we’ll end up where we’re going.’ Where we’re going at the moment is not very pretty.”So said Geoff Kendall, CEO of the Future Fit Founda... View More
Any regular follower of SB knows that most companies must transform their business models if they are to start helping - rather than hindering - society's transition to a sustainable future; and this year will only see expectations grow, with the lau... View More
Think of a company, any company. Got one? OK. Now ask yourself this: Is the company truly sustainable, in everything it does and sells? If not, then how must the company change before it is? ... View More