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Nicole Rycroft

Founder and Executive Director

Nicole Rycroft is founder and executive director of Canopy, a solutions-driven not-for-profit environmental organization dedicated to protecting our forests, species and climate. Canopy collaborates with more than 900 companies to develop innovative solutions, to make their supply chains more sustainable and to help protect our world’s remaining Ancient and Endangered Forests. Nicole is the recipient of the 2020 Climate Breakthrough Award, Meritorious Service Cross of Canada and numerous conservation and publishing industry awards.

Nicole Rycroft is tagged in 10 assets.
Video
The Future of Packaging: Challenges and Key Directions for Innovation

This panel will offer perspectives on the most promising trends and the biggest hurdles around packaging innovation for sustainability and regeneration. This is a highly contested space with a huge variety of intersecting demands and priorities, so e... View More

Article
‘Clean Beauty’ Is Just a Pipe Dream If Sustainability Gets Left Behind

Every year, 3B trees are turned into paper packaging for the products we buy — including for many ‘clean’ beauty brands. These brands must take the same holistic approach to their packaging as their ingredients. ... View More

Article
COP 2030 Deforestation Commitment: More Hot Air or Game-Changer for our Planet?

One of the most noteworthy pledges to come out of COP26 so far sees over 100 governments, responsible for 86 percent of the world’s forests, committing to end deforestation by 2030. Now, we must immediately take this lofty vision and make it a real... View More

Article
5 Key Takeaways on North America's Most Sustainable Printers

Remember Coles Notes? Those magical little study aids that helped bring focus and clarity to even the most mind-numbing of university courses (Hmmm, come to think of it, I wonder what they were printed on?). As a busy professional, I now rely on exac... View More

Article
Global Companies Played Key Role in Precedent-Setting Great Bear Conservation Agreement

It has taken the combined and herculean efforts of countless individuals, but this week, the vision of the landmark Great Bear Rainforest Agreements has finally been realized. Local communities have a vibrant future and 85 percent of the rainforest i... View More

Article
New Business Guide Ranks Printers on Forest Sourcing, Sustainability Performance

Meeting your sustainability goals requires partners whose own policies and practices support you in hitting your targets. Printers are the gatekeepers to the eco-qualities of your paper products — be it your annual report or latest marketing materi... View More

Article
Attention, Advertisers: Are You Sure You Want to Place Your Ad There?

Finding the right media partners for your advertising dollars is a critical part of any brand’s market success. It’s a competitive landscape with new and traditional advertising mediums vying for consumer attention as well as your coveted marketi... View More

Article
10 Tips for Creating Successful NGO-Brand Partnerships

Choosing the right NGO partner can be a little like speed dating.When it comes to shifting your business to a brighter, better future, placard-waving eco-activists may not be the first to pop to mind as a suitable partner. But many non-governmental o... View More

Article
Four World-Changing Examples of NGO-Brand Partnerships

Do you feel that once you’ve met one environmentalist, you’ve met them all … and that each of them comes with a banner in their backpack? If so, and if that’s stopping you from collaborating with them, you’re likely missing out on an opport... View More

Article
New Report Profiles Leaders in Sustainable Printing

Since “being green” came into vogue, green claims and corporate sustainability initiatives have proliferated. But not all environmental policies are as eco as the next. In this now cluttered landscape, it can be difficult to choose the right stra... View More

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