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Suzanne Shelton

Suzanne Shelton

President & CEO
Shelton Group

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Suzanne Shelton is CEO of Shelton Group, the nation’s leading marketing communications firm entirely focused in the sustainability and energy efficiency sectors.

The company polls Americans on an ongoing basis to understand their drivers and obstacles to adopting more sustainable or energy efficient products and behaviors and uses those insights to help some of the nation’s leading brands define and leverage their sustainability and energy efficiency stories to gain a market advantage. Shelton’s clients include Georgia Pacific, Grainger, Kohler, Johnson & Johnson, Steelcase, Ameren, BASF and Consumers Energy.

Suzanne Shelton is tagged in 27 assets. Page 1 of 2.
Video
Stop Greenwashing and Start Verifying!
Stop Greenwashing and Start Verifying!
Published on October 18, 2023
Runtime: 53:50

The “wild, wild West” days of sustainability communications are coming to an end. Investors, employees and consumers want real progress and real data to back up claims. From mandatory disclosures stemming from the EU’s Corporate Sustainability ... View More

Slides
Stop Greenwashing and Start Verifying!
Stop Greenwashing and Start Verifying!
Published on October 18, 2023

The “wild, wild West” days of sustainability communications are coming to an end. Investors, employees and consumers want real progress and real data to back up claims. From mandatory disclosures stemming from the EU’s Corporate Sustainability ... View More

Video
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on October 16, 2023
Runtime: 1:53:37

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

Slides
Research Insights Series: Consumer Preferences and Behaviors
Research Insights Series: Consumer Preferences and Behaviors
Published on October 16, 2023

In this data-rich session, top-notch researchers will share new insights into customer preferences, behaviors and reactions to sustainability- and regeneration-centric value propositions. Expect a wealth of valuable intelligence, accompanied by a gre... View More

Video
Solving for Circularity: How the Recycling Partnership Leverages Industry Partners to Improve Today's Recycling System
Solving for Circularity: How the Recycling Partnership Leverages Industry Partners to Improve Today's Recycling System
Published on October 18, 2022
Runtime: 59:09

Join The Recycling Partnership, Proctor & Gamble, and Eastman as they discuss the opportunities and challenges of improving today’s recycling system and how molecular recycling is helping brands meet circular plastic goals.... View More

Video
Words Matter: Here’s What the Market Actually Understands
Words Matter: Here’s What the Market Actually Understands
Published on October 17, 2022
Runtime: 26:46

We all throw around a lot of umbrella words…eco-friendly, sustainable, green…and a lot of very specific terms, like “made of renewable materials,” “carbon footprint” and “net zero.” But does anybody we’re talking to via our corporat... View More

Article
Organizational GovernanceMarketing & Communications
Hey, Corporate America: Please Stop Saying, ‘We’ve Always Done Sustainability!’
Hey, Corporate America: Please Stop Saying, ‘We’ve Always Done Sustainability!’
Published on October 18, 2021
About a 3 minute read

Because it begs this response: “Really? If you’ve been doing sustainability for decades, why is the planet (and the human race) in the trouble it’s in?” And corporate America doesn’t really have a good answer to that. ... View More

Article
New MetricsOrganizational Governance
Why Does the SB Brand Transformation Roadmap Matter in an ESG-Driven World?
Why Does the SB Brand Transformation Roadmap Matter in an ESG-Driven World?
Published on September 29, 2021
About a 4 minute read

While ESG frameworks such as MSCI and Sustainalytics help investors spot and manage risks, the Brand Transformation Roadmap also helps companies account for social or environmental value and brand leadership — all are needed for a holistic sustaina... View More

Article
Materials & PackagingCircular Economy
Even COVID Can’t Stop Sustainable Packaging
Even COVID Can’t Stop Sustainable Packaging
Published on April 5, 2021
About a 10 minute read

As hopes mount for a new, post-COVID “normal,” many systems are in flux and the state of sustainable packaging is once again in question. How will businesses adapt? Or re-adapt? Or un-adapt? Shelton Group CEO Suzanne Shelton and the Sustainable P... View More

Video
How to Improve Your ESG Scores: A Framework for Success
How to Improve Your ESG Scores: A Framework for Success
Published on November 11, 2020
Runtime: 1:00:19

ESG ratings are being noticed by investors, Board chairs and CEOs. In some cases, scores are starting to drive investor decisions, which has a very real financial impact on companies. But which ESG raters do you prioritize? And how do you actually go... View More

Article
Consumer Behavior Change
Plastic Straws Are on the Path to Extinction; You’ll Never Guess What’s Next
Plastic Straws Are on the Path to Extinction; You’ll Never Guess What’s Next
Published on May 6, 2019
About a 2 minute read

The global feminine hygiene market accounted for $31.23 billion in 2017 and is expected to reach $62.84 billion by 2026. To stay relevant in this booming sector, investment in developing products responsive to these changing consumer demands is not o... View More

Article
Innovation & Technology
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
Of Plastics and People: Suzanne Shelton Shines Light into the Consumer Mind
Published on May 1, 2019
About a 6 minute read

Through intensive research, Suzanne Shelton and her firm have gained insight into the ‘what next’ brands are looking for: less conversation, more action. And consumers are actively asking for more sustainable options — not alongside, but in pl... View More

Article
Consumer Behavior Change
Show Me the … Health Benefits?
Show Me the … Health Benefits?
Published on March 28, 2019
About a 3 minute read

Utilities, retailers, appliance brands, even public officials beat the same drum to market to consumers: “Save energy! Save money!” It’s an easy refrain, but it’s not the smartest one. ... View More

Article
Marketing & CommunicationsMarketing & Communications
Corporates Are Making Activism Great Again
Corporates Are Making Activism Great Again
Published on July 18, 2018
About a 4 minute read

Corporations are people, my friend — and not just for tax purposes anymore. In the age of ubiquitous social media pressure, businesses are rebranding as social justice warriors — and that’s a shrewd marketing move on their part, new research re... View More

Article
Marketing & Communications
The Conscious Consumer vs. the Consumer Unconscious
The Conscious Consumer vs. the Consumer Unconscious
Published on June 14, 2018
About a 6 minute read

Last week, over 2,000 representatives from our global community of sustainability practitioners, brand strategists, product and service innovators, thought leaders and other change-makers convened at SB’18 Vancouver. Attendees shared their latest i... View More

Article
Organizational GovernanceOrganizational Governance
People Aren’t Saving the Planet. Corporations Are.
People Aren’t Saving the Planet. Corporations Are.
Published on May 7, 2018
About a 3 minute read

It’s official. Sustainability is mainstream. You probably already knew that. What you may not know is that Americans aren’t really changing their personal behaviors. They’re changing their buying behaviors. And that gives brands a new way to wi... View More

Article
America May Have Elected Trump, But Only 14% Support His Environmental Platform
America May Have Elected Trump, But Only 14% Support His Environmental Platform
Published on January 25, 2017
About a 3 minute read

Yes, Americans are divided — but apparently not on the environment. The results of the 2016 U.S. presidential election exposed some deep rifts in the American psyche and left many of us feeling more divided than ever as Donald Trump takes office. ... View More

Article
Consumer Behavior Change
Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 
Playing the Planet Card: Will Talking About the Environment Finally Promote Energy Efficiency? 
Published on January 13, 2017
About a 3 minute read

Once upon a time – back when we first started marketing energy efficiency and sustainability – we told our clients that if you wanted to get consumers to save energy, the last thing you should do is talk about the environment. It’s too polarizi... View More

Article
Consumer Behavior Change
Water Is an Increasingly Precious Resource — But Do Consumers Understand That?
Water Is an Increasingly Precious Resource — But Do Consumers Understand That?
Published on December 20, 2016
About a 5 minute read

Has a water crisis touched you or your community this year? You probably know that 2016 was a big headline year for water, from California’s lingering drought to Flint’s public health disaster. Here in East Tennessee, where we rarely worry about ... View More

Article
Innovation & TechnologyInnovation & Technology
An Open Letter to Manufacturers
An Open Letter to Manufacturers
Published on March 25, 2016
About a 3 minute read

Do you ever have that Charlie Brown moment? You know, the moment when you’ve done something again for the umpteenth time, hoping for a different result, but you get what you’ve always gotten? That’s my current relationship with the Eco Mode on ... View More

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