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How to Build a Whole Brand — and Why You Want to

Holistic thinking has a positive impact on a brand’s market share and ensures it stands on the right side of history. Brands that solely rely on marketing will be severely disadvantaged, especially as more and more consumers choose brands that align with their values over ones that don’t. Read More...

Conquering the Last Frontier of the Climate Emergency: Your Screen

As creators of our digital world, we have a powerful role to play. We must consciously reinvent web design to radically reduce the polluting impacts of our sites and apps. We must use our talents to rethink how we build websites, reduce wastage and save energy — or else, we’re complicit. Read More...

Crafting Transparency: Why Your Marketing Team Should Work Alongside Your ESG Team

When companies miscommunicate sustainability information, there is usually no malicious intent but poor internal communication. Your marketing team will want to shout from the rooftop how sustainable your business is; but in a rush to do so, it can harm your brand — the very thing they have vowed to protect. Read More...

Could This Upcycled Sugar Company Help Solve the Obesity and Biodiversity Crises?

Supplant breaks down typically wasted agricultural fiber into its signature product, Sugars from Fiber — an entirely new category of sugars, which performs like sugar in the kitchen while retaining the nutritional properties of fiber, and mitigating the impacts of one of the world’s most environmentally destructive crops. Read More...

Sompo Holdings: Promoting Sustainable Management That Emphasizes Diversity & Inclusion

As she works to transform the company's 130-year-old corporate culture and the implementation of Purpose, we talked with Group Chief Sustainability Officer Ryoko Shimokawa about her vision for sustainable growth for the company and society. Read More...

With a Sustainability Strategy Fully Embedded, How Do You Maintain Momentum to Reach Your Goals?

“We’ve been working on design for recyclability for years now. But the next step is to make packaging fully recyclable and then collect the packaging to recycle it into new products. We’re very close to creating a low-carbon, circular economy.” — Han Zhang Read More...

ISS National Lab, Estée Lauder Choose 2 Potential Plastic Pollution Solutions to Launch into Space

The Beyond Plastics Challenge aims to address the plastics dilemma on Earth through the design and production of solutions aided by access to space. The two winning concepts will be able to conduct research in the International Space Station’s unique, weightless environment. Read More...

Cradle to Cradle Products Innovation Institute: Pushing a Safe and Just Circular Economy Into the Mainstream

As part of Shaw’s sustain[HUMAN]ability® Leadership Recognition Program, VP of Global Sustainability and Innovation Kellie Ballew recently spoke with C2CPII President and CEO Dr. Christina Raab about the evolving, interconnected nature of sustainability and the Institute’s work. Read More...

Why Higher Commodity Prices Hurt Smallholder Farmers — and What Can Be Done to Help

By investing in SMEs in developing countries, we aim to help them enhance their businesses for the benefit of smallholders — proving they are credible to the local banking sector along the way. Ultimately, our core purpose is to tilt the economic balance back toward smallholders; so they can make a decent living in normal times and survive inevitable price shocks. Read More...

Behemoths and B Corps: Multinationals’ Role in the Stakeholder Economy

Several global brands have now achieved B Corp certification, leading some to criticize certifier B Lab for abandoning its original mission: Making business a force for good. But, as advocates point out, welcoming multinationals into the B Corp family is a logical step in scaling systemic change. Read More...

Brands Unite: Scaling ESG Impact Through Industry Partnerships

The role of business in the health of society and the planet has never been more critical. And as stakeholder calls for companies to use their resources for social and environmental good grow louder, it’s clear that not even multinationals can effect change on their own. Read More...

MiiR’s ‘Re:Claimed’ Program Gives Rejected Custom Products a Second Chance

The design-focused drinkware company used existing production channels to find a new path to market for would-be-wasted units from its B2B program. Read More...

1st Indigo Ag Credit Issuance Connects Farmers to Multibillion-Dollar Voluntary Carbon Market

Industry-leading carbon-farming program provides new revenue stream for farmers and an immediately accessible, scalable nature-based solution to climate change for businesses. Read More...

About You, Yoox Net-a-Porter, Zalando Partner on Climate Action Platform for Fashion Brands

In a unique industry collaboration, the three online retailers are launching a bespoke learning platform to support their brand partners in setting science-based emissions-reduction targets. Read More...

A Paradigm(ond) Shift: Lab-Grown Diamonds Are Changing the Meaning of Luxury

If you see a lab-grown diamond and a mined diamond side by side, they both elicit the same scintillating awe; but lab-grown gemstones don’t carry the injustices of their mined counterparts. For Aether and Sacet, transparency, ethics and regeneration are the future of luxury. Read More...

A New Era of Sports Sponsorship: Connecting Branded Merchandise with Circular Innovation

Despite more leagues and arenas introducing initiatives to curb waste from concessions and encourage recycling, the science and innovation necessary to create lasting impact across the board (or the court or field) are still missing. That's where Dow and its partners come in. Read More...

B Lab Aligns with IDH to Enable More Companies, Workers to Benefit from a Living Wage

B Lab has updated its B Impact Assessment guidance and standards to align with the IDH Living Wage Roadmap — highlighting more companies’ work on this front will illustrate the feasibility of providing living wages globally. Read More...

Meet the Company Turning Wine Waste into a Delectable Superfood Treat

Through its ongoing research and growing product offerings, WellVine aims to become the world’s premier source of plant-based nutrition and illustrate how upcycling can not only reduce food waste but demonstrate the highest and best use of a remarkable global food source. Read More...

How to Sell Sustainability as a Key Measure of Business Success

When companies make bold commitments to sustainability, we all win. Here, we share lessons learned and ongoing challenges from three very different corporate sustainability journeys — to show others on the front lines that they are not alone. Read More...

Why Companies Are Lining Up to Meet Consumer Demand for Alternative Leathers

As the prior generation of plastic-based alternatives wanes, a host of new, animal and plant-based options are sprouting up — but challenges remain for unseating conventional leather. Read More...

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